LONDON, UNITED KINGDOM--(Marketwire - June 19, 2012) - Household budgets continue to be stretched and Brits are increasingly looking to make their money go further. Latest research* from Nationwide Building Society has found that four out of five people collect coupons and money off vouchers, with around three quarters (72%) making purchase decisions based on where they will receive a discount.
Despite being stereotyped as being reserved, the tough economic climate has meant that Brits need to save money where they can and 92% of those surveyed said they would not be embarrassed about using a discount voucher in public.
The most popular use for discount vouchers is for meals out (20%), with around three quarters (75%) saying that they would make a decision on eating out or a day out based on where they could get a discount.
Nationwide has responded to customer preferences by delivering a reward scheme for its loyal debit and credit card customers through Simply Rewards, a reward scheme providing savings on major brands.
Some examples of the deals on offer:
- Gourmet Society - Discount dining card
- Holiday Inn - 35% off best flexible rates
- Lastminute.com - Discounts off hotels and flights
Other discounts from providers such as Butlins, The Body Shop, Eat, Foot Locker, Kwik Fit, aka Promotions (West End Theatre) and Virgin Holidays will also be available at the Simply Rewards website.
John Crossley, Nationwide's head of current accounts, said: "Household bills continue to rise, but people's wages aren't rising at the same rate. In many households, saving money has become a necessity and shopping around to find a discount or money off voucher has become the norm.
"Nationwide is committed to helping its credit and debit card customers save money where they can by offering them the chance to get discounts on top brands through Simply Rewards.
"Customers who hold their main current account with the Society also benefit from free European travel insurance as well as discounted loans, home insurance and exclusive mortgage and savings offers."
Notes to editors:
- Further details of terms and conditions are available on request
- The Simply Rewards scheme is enabled by Visa Europe's loyalty platform
* Research conducted by Atomik Research during 11-13 May 2012 on a representative sample of 1,012 respondants.
Travel insurance is available to both single and joint FlexAccount customers and will provide comprehensive European travel insurance for those who use the FlexAccount as their main (see below) current account and must be aged 73 or under at the point your account transfer is complete.
The European travel insurance offered with the FlexAccount is underwritten by UKI.
To qualify you must hold a current account with a Visa debit card (not cash card+), and:
• Have been paying in £750+ (excluding internal transfers) a month for
the last three months; or
• Complete an account transfer to us (from a non-Nationwide account) using our Account Transfer Service.
To maintain Travel Insurance cover you must pay in £750+ each month.
Nationwide is the world's largest building society as well as the second largest savings provider and a top-three provider of mortgages in the UK. It is also a major provider of current accounts, credit cards, ISAs and personal loans. Nationwide has around 15 million members.
Since the credit crunch began in 2007, Nationwide has remained profitable against a very difficult economic environment. In the full year ending April 2012 Nationwide made a strong underlying profit of £304 million - up 10% from the previous year.
Customers can manage their finances in branch, on the telephone, internet and post. The Society has around 16,000 employees. Nationwide's head office is in Swindon with administration centres based in Northampton, Bournemouth and Dunfermline. The Society also has a number of call centres across the UK.