PHILADELPHIA, PA--(Marketwire - Jan 16, 2012) - Monetate, the leader in marketing optimization technology, today launched its Agility Suite, comprehensive products that provide online marketers with new levels of website agility to keep up with evolving consumer behavior in the omnichannel world. The new Monetate Agility Suite offers marketers a complete digital toolkit that leads to deeper customer engagement, more relevant and targeted messages delivered to their customers, and the ability to use actionable data to increase conversion rate.
"The number one challenge we consistently hear from CMOs is finding technologies that allow them to rapidly improve the online customer experience," said Monetate founder and CEO David Brussin. "Monetate's Agility Suite was designed to meet this demand and provide very specific marketing solutions in one comprehensive suite of products."
Made up of five product layers, Monetate's Agility Suite enables marketers to test an unlimited number of marketing campaigns outside of the IT queue; connect with key segments of website traffic in real time; maintain messaging consistency between distinct marketing channels throughout the purchasing cycle; merchandise and display products better than ever before; and quickly change anything, anywhere within the web experience.
Monetate's Agility Suite includes the following products:
- Monetate TestLab: Makes testing quicker and more powerful than ever by enabling marketers to easily turn ideas into A/B/n or multivariate tests that can be measured in real time and instantly optimized to drive the best results.
- Monetate Merchandiser: Gives marketers the ability to more effectively merchandise their products and deliver richer, boundless online experiences across the web to capture customer interest and increase sales.
- Monetate LiveTarget: Leverages real-time data and in-session customer behavior to connect with key audience segments and deliver more relevant website experiences.
- Monetate Touchpoints: Allows marketers to effortlessly maintain consistent marketing messages across all inbound channels, including email, search, social, display, and affiliate.
- Monetate SmartCanvas: Removes internal IT constraints and platform limitations to quickly and easily make changes to anything on the website, anywhere, at anytime. This enables organizations to manage web content with the agility and intelligence needed to meet changing consumer expectations.
"What I love about Monetate is that it is shockingly easy to use," said Mahender Nathan, VP of Direct at Godiva. "All the ingredients to make smart marketing decisions are built in with Monetate -- from integrated data collection, easy customer segmentation tools, the ability to rapidly test and serve new content, and robust reporting and analytics capabilities. Thanks to Monetate, we're now testing more often and more frequently than I've ever before experienced in my 14 years in ecommerce."
Installed on the website with just one line of code, Monetate's Agility Suite is delivered to businesses through a cloud-based platform that runs in the browser, and allows marketers to make instantaneous data-driven changes free from IT constraints.
"Monetate was designed to empower marketers to deliver relevant content to online consumers in a results-based manner that is not bogged down by platform limitations and limited resources," Brussin continued. "Our new Agility Suite is the best way for online marketers to solve all of the disparate challenges associated with delivering a consistent website experience in today's highly competitive digital environment."
Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, QVC, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company's comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.
Leading marketers rely on Monetate's cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass traditional IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.