LONDON, UNITED KINGDOM--(Marketwire - Aug. 1, 2012) - Monarch Airlines has been placed as the top airline website in the eDigitalResearch travel usability quarterly review published this week. The review acts as a benchmark for the effectiveness of websites across a wide range of industries.
Beating off stiff competition from other, larger, airlines' online presence, www.monarch.co.uk is top in the categories for "First impressions", "Initial research" and "Call centre agents and response times".
"We have put a lot of effort into ensuring that our www.monarch.co.uk website is easy to use, responsive and well presented for our customers when looking for flights" commented Kevin George, Managing Director of Monarch Airlines. "This third party validation is recognition of the achievement of our Monarch online team and proves that we are maximising the opportunity the internet presents our customers to make booking with Monarch as easy as possible."
Notes to Editors:
Monarch, the scheduled European leisure airline, operates flights to Croatia, Cyprus, Egypt, France, Germany, Gibraltar, Greece, Italy, Madeira, Portugal Spain and Turkey from Birmingham, East Midlands, Leeds Bradford, London Gatwick, London Luton and Manchester airports. All customers are allocated a seat at check-in but for those wishing to select where in the cabin they sit to ensure that families and groups are seated together, seats can be pre-booked from £5.99 per one-way flight. For customers looking for added comfort, extra legroom seats are also available offering up to six inches of extra space from only £9.99.
Monarch recently launched 'Air Packs' enabling customers to build their own flights through transparent and pre-packaged optional extras, starting from just £20 per person per flight. The two new Air Packs are offered alongside the airline's range of individual products and are designed to give customers full visibility on price from the beginning of the booking process. Customers will be able to choose between two Monarch Air Packs; an Essentials Pack and a Premium Pack, combining extras such as allocated seating, hold baggage and access to online check-in.
Customers can also take advantage of MFlex, which provides improved flexibility for customers when booking flights on Monarch's scheduled network of flights. Charged at only £2.50 per person, per flight, the new MFlex product must be added at the time of booking. Once added, the customer is free to make one change to their booking up to 15 days prior to departure, which includes a date change or a route change, without incurring an administration fee. What's more, if a customer selects MFlex when booking, but makes no subsequent changes to their booking, Monarch will refund them the value of MFlex in the form of a credit voucher, which can be used as part payment towards a future scheduled flight with Monarch.
For further information or to book Monarch flights please visit www.monarch.co.uk.