LOS ANGELES, CA--(Marketwire - Sep 19, 2012) - MMRGlobal, Inc. (OTCBB: MMRF) (MMR) today announced that Mike Dietrich, a business executive formerly with Office Depot, School Specialty and Troxell Communications, will work with the Company leading the effort to sell its MyMedicalRecords Personal Health Record products and services to retailers, with particular focus on the launch of MMR's Prepaid Personal Health Record cards at retail. Dietrich will also manage sales to the education marketplace including schools and universities. A nine-year veteran of the United States Air Force, Dietrich will also assist the Company with programs for Veterans, including connecting to MMRGlobal's MyBlueButton.com initiative. Additionally, Dietrich will use his experience and expertise to work with CEO Bob Lorsch on the sale of Emergency Services through Personal Health Records to major wireless carriers and cell phone retailers and operators.
"Mike Dietrich is one of the most qualified individuals that MMR could have added to its team," said Lorsch. "I met Mike when I was CEO of SmarTalk, where he was first to launch prepaid phone cards at retail in office superstores. It was Mike who forced the creation of swipe activation at point-of-sale, which I invented and patented. We have worked together for over 20 years and I am very excited that he will be selling our Personal Health Record products and services to retailers, educational institutions and to Veterans."
Dietrich served as Office Depot's Vice President, North American Technology Merchandising and Marketing Group, as well as Vice President of Office Depot's Telecommunications Services Group for more than 10 years, starting in 1993. He directed the company's wireless strategy from analog to digital services and the roll-out of PCS in North America while leading the introduction of wireless services to retail. Dietrich launched PCS services in more than 80 markets in the U.S. and Canada over a five year period.
"From my experience, Personal Health Records represent an ideal product for retail," said Dietrich. MyMedicalRecords is the perfect addition to the service offerings of any retailer because it has all the elements that merchants look for: it provides a highly relevant service for their customers, it provides the opportunity to generate profit from inventory-less services, and it has the ability to drive additional demand through use. In the education sector, MMR products have a multitude of applications that can reduce cost and complexity in student healthcare records management. One perfect application is in the management of student health records associated with extracurricular activities such as sports and performing arts. MMR also would be ideal to add to the student enrollment package for colleges and universities and could even be used as a fundraising service for schools and PTO/PTA organizations."
Following Office Depot, Dietrich joined School Specialty in Appleton, Wisconsin as head of operations, marketing and merchandising for three years for the Educational Resources Division. After leaving School Specialty, he worked as CFO/COO for Troxell Communications where he was responsible for the development of Troxell's new website and the strategic marketing partnership with WeAreTeachers, the leading educator website and social media integrator.
About MMRGlobal, Inc.
MMRGlobal, Inc., through its wholly-owned operating subsidiary, MyMedicalRecords, Inc., provides secure and easy-to-use online Personal Health Records ("PHRs") and electronic safe deposit box storage solutions, serving consumers, healthcare professionals, employers, insurance companies, financial institutions, and professional organizations and affinity groups. The MyMedicalRecords PHR enables individuals and families to access their medical records and other important documents, such as birth certificates, passports, insurance policies and wills, anytime from anywhere using the Internet. MyMedicalRecords is built on proprietary, patented technologies to allow documents, images and voicemail messages to be transmitted and stored in the system using a variety of methods, including fax, phone, or file upload without relying on any specific electronic medical record platform to populate a user's account. The Company's professional offering, MMRPro, is designed to give physicians' offices an easy and cost-effective solution to digitizing paper-based medical records and sharing them with patients in real time through an integrated patient portal. MMR is an Independent Software Vendor Partner with Kodak to deliver an integrated turnkey EMR solution for healthcare professionals. Through its merger with Favrille, Inc. in January 2009, the Company acquired intellectual property biotech assets that include anti-CD20 antibodies and data and samples from its FavId™/Specifid™ vaccine clinical trials for the treatment of B-Cell Non-Hodgkin's lymphoma. To learn more about MMRGlobal, Inc. visit www.mmrglobal.com. View demos and video tutorials of the Company's products and services at www.mmrtheater.com.
All statements in this press release that are not strictly historical in nature, including future performance, management's expectations, beliefs, intentions, estimates or projections, constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the Company's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. Some can be identified by the use of words (and their derivations) such as "need," "possibility," "intend," "offer," "development," "if," "negotiate," "when," "begun," "believe," "achieve," "will," "estimate," "expect," "maintain," "plan," and "continue," or the negative of these words. Factors that could cause or contribute to such differences include, but are not limited to, the risk the Company's products and services are not adopted or viewed favorably by the healthcare community, consumer retail market and government and education channels; business prospects, results of operations or financial condition; risks related to the current uncertainty and instability in financial and lending markets, including global economic uncertainties; timing and volume of sales and installations; length of sales cycles and the installation process; market acceptance of new product and service introductions; ability to establish and maintain strategic relationships; relationships with licensees; competitive product offerings and promotions; changes in government laws and regulations and future changes in tax legislation and initiatives in the healthcare industry; undetected errors in our products; possibility of interruption at our data centers; risks related to third party vendors; risks related to obtaining and integrating third-party licensed technology; risks related to a security breach by third parties; litigation matters; risks associated with recruitment and retention of key personnel; maintaining, developing, building and defending our patent portfolio for both the Company's health IT and biotechnology intellectual property assets; monetizing and litigating our patent portfolio both in the U.S. and internationally; uncertainties associated with doing business internationally across borders and territories; and such other risks and uncertainties as detailed from time to time in MMRGlobal, Inc.'s public filings with the U.S. Securities and Exchange Commission. The Company is providing this information as of the date of this release and, except as required by applicable law, does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.