DENVER, CO--(Marketwire - Nov 26, 2012) - Mirada Medical is pleased to announce that Michael Frith has joined the company as Vice President of Sales for the U.S. This newly created position at Mirada addresses its rapidly expanding presence in the U.S. healthcare market. The company is recognized as a leader in multi-modal image analysis, including CT/ MR/PET, for use in diagnostic imaging and radiation therapy planning.

Frith comes to Mirada from Toshiba America Medical Systems where he was a top sales performer. His wealth of sales and management experience includes successful careers with Siemens, CTI and GE. He also founded Independent Diagnostic Services, a mobile ancillary diagnostics provider in the Southeastern U.S.

About Mirada Medical Ltd

Mirada Medical is a leading international brand in medical imaging. The company develops advanced software applications which help healthcare professionals use medical images more effectively and efficiently to improve cancer care. Mirada's products are used across diagnostic radiology, molecular imaging, radiation oncology, medical oncology, tumor board and elsewhere.

The company specializes in simplifying technically complex image processing tasks, allowing clinicians to more confidently diagnose disease, assess response to treatment and plan radiation therapy or surgical intervention. Mirada's advanced software products are available throughout the world under its own brand, and on an OEM basis through a select number of the world's leading healthcare companies.

Mirada Medical was originally spun out of the University of Oxford. The company's technologies and products continue to be developed by their team of specialists, engineers and world-renowned scientists at Mirada's world headquarters in Oxford, England.

Mirada Medical, RTx, Casemeeting, Caseaccess and XD3 are all trademarks of Mirada Medical Ltd.

Michael Frith Joins Mirada Medical U.S.

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