VANCOUVER, BC--(Marketwire - Sep 17, 2012) -  Merging Media Productions Inc. is pleased to announce a partnership with Marketwire, a newswire service for online release distribution and analysis, to distribute news on its flagship Merging Media Conference in October. Merging Media's 3rd Annual Conference, MM2012, the Premiere Canadian Cross-Media Showcase, is presented in partnership with the Canadian Media Production Association - BC Producers' Branch from October 24-26 in Vancouver, British Columbia.

As part of this alliance, news of the event will be featured in Marketwire releases to reach media outlets through specialized distribution channels across the US and Canada. In addition, latest media releases on Merging Media events and initiatives in Canada and Asia, including its cross-media seminars, customized conferences and transmedia labs, will benefit from Marketwire services in the future.

The annual Merging Media Conference alone attracts 300-400 media professionals from across the US, the UK, Australia and Canada. It is the only event in the region devoted to bringing together cross-media/transmedia thought leaders from around the world to discuss and showcase the best and brightest convergent strategies, multi-platform innovation and award-winning projects. These gurus inspire, invigorate and educate content creators who wish to be on the cutting edge of this rapidly evolving multi-screened environment.

Media professionals who attend Merging Media 2012 will:

• Hear from Hollywood thought leaders and media game changers from US, UK, Australia and Canada;
• Be inspired by award-winning projects showcased during the conference;
• Understand the best practices for collaboration between media forms and sectors;
• Be updated on successful transmedia and cross-platform trends, campaigns and strategies;
• Network with a dynamic community of international cross-media practitioners;
• Take away great ideas and practical tools to use in their projects.

The full program and registrations are now live at www.mergingmedia.ca with Early Bird rates extended to Sept 30, 2012.

Merging Media Productions Inc. is an event management and production company that develops and organizes cross-media industry events. The Merging Media slate includes the annual Merging Media Conference in Vancouver and tailored transmedia seminars, labs and workshops that have been delivered in Singapore, Toronto and Vancouver. The company's current focus is to help promote the understanding of cross-media and transmedia production across media sectors. Initiatives created aim at upgrading skills and knowledge, as well as providing intelligence, industry awareness and opportunities for partnerships to develop between media disciplines.

Marketwire: Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior. For everyone from a start-up to a Fortune 500 enterprise, Marketwire is a social communications company that provides its clients with powerfully simple solutions: Global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement.

The BC Producers' Branch of the CMPA is a non-profit trade organization that works on behalf of some 80 British Columbia companies engaged in the production and distribution of television, feature film, and digital media content. More specifically, it promotes the general interests of its members municipally, provincially, federally, and internationally; negotiates and manages labour agreements with guilds and unions; and undertakes a variety of industry development initiatives to build the capacity of BC based companies.