SOURCE: Merchant Warehouse
BOSTON, MA--(Marketwire - Feb 20, 2013) - Merchant Warehouse, a top innovator of payment technologies and merchant account services, today announced its POS partnership with SunLync Software Inc., a business software system for salons. As a result, the Genius Customer Engagement Platform™ will now give SunLync's customers the ability to accept a wide variety of payment and loyalty options, including credit, debit, mobile, NFC and more.
SunLync provides salons with software solutions to assist in effectively managing various aspects of their businesses. The software is designed to help business owners automate sales, marketing, human resources and customer service, among other services. In partnering with Merchant Warehouse, SunLync can bring Genius to its customers, allowing them to manage their payment options and loyalty rewards programs quickly and easily from a single platform. Genius also enables merchants to add new payment and loyalty options at any time without the hassle or expense of purchasing a new POS system each time.
"It is our goal to deliver a product that enables our customers to grow their businesses in every way possible," said Melissa Damiani, sales manager, SunLync. "With this new partnership, the merchants we serve will have the option to accept any type of payment, ensuring that they don't miss out on any business opportunities. Genius also allows our customers to offer sophisticated, yet simple, discounts and rewards to encourage loyalty by providing their customers with the most positive and personalized experience possible."
With Genius, SunLync merchants can now offer a unified platform for all payment types that the merchant wants to accept -- mobile, NFC, credit, debit, EMV, loyalty and beyond. Merchants benefit from a full spectrum of choices, simple security and open access, supporting their business growth with agility and speed, while never turning away a paying customer. With Genius deployed, SunLync merchants can simply choose the payment options they want to offer and Genius will automatically enable the POS system to perform these transactions.
"SunLync is an ideal partner for Merchant Warehouse's Genius platform," said Henry Helgeson, CEO, Merchant Warehouse. "SunLync's extensive base of loyal customers trusts them to provide secure, compliant and reliable business management software. Using Genius, SunLync can extend this software to enable mobile payments, EMV, loyalty programs and more, providing increased flexibility while maintaining the security and ease of use that are the hallmarks of their platform."
For more information on Merchant Warehouse, visit merchantwarehouse.com.
SunLync offers a full suite of business management software to meet the unique needs of the indoor tanning industry. Working directly with salon owners to understand their specific business imperatives, SunLync continually enhances its business software. The software automates rewards programs, marketing, sales, security, customer service and more to provide customers with a one-stop shop for all their business software needs.
About Merchant Warehouse
Merchant Warehouse is a recognized leader in payment acceptance solutions and merchant services. With Merchant Warehouse, merchants, agents, POS developers and VARs can achieve strategic business advantage through the delivery of current and emerging payment, offer and program solutions and merchant services that dramatically enhance the merchant-customer experience. The company's new Genius Customer Engagement Platform enables businesses to always connect with customers in the most important place -- the sale. A single, intuitive platform that integrates every transaction technology, loyalty program and more, Genius ensures businesses never lose a sale to lack of compatibility. Merchant Warehouse is one of the fastest growing payment technology companies in North America.