SAN JOSE, CA--(Marketwire - Sep 27, 2012) - 41st Parameter, the global leader in fraud detection and prevention, will present at the 2012 Merchant Risk Council "Member's Only" Platinum Conference, in Seattle on October 3rd. Selected through a survey of MRC member merchants, 41st Parameter will appear in the Solution Provider Showcase to display the latest innovations in fraud prevention -- including FraudNet, a platform to protect businesses from fraud before it happens -- and to discuss crowd sourced intelligence for digital consumer insights.
In addition, Ori Eisen, 41st Parameter's founder and chief innovation officer -- and a champion of the idea of merchant/issuer collaboration -- will moderate a panel that will include executives from GSI Commerce, Ethoca, Expedia and ReD. While issuers currently carry the bulk of the risk, merchants are experiencing fraud losses of more than $3B a year in the US alone -- a number that is only increasing. Simply shifting liability does not reduce the problem and the need for merchants, issuers and acquirers to have visibility into the full transaction lifecycle is imperative. The panel will explore data sharing models and examine how merchants and issuers work together to thwart criminals and protect their valued customers. Eisen is a founding member of the MRC and has been a member of the Americas Advisory Board since 2011.
About 41st Parameter
In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant business challenges. 41st Parameter, the global leader in device recognition and intelligence, combines patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance. AdTruth, the digital media division, gives marketers a better way to recognize and reach their most valuable audiences across all types of devices. The company's FraudNet platform protects businesses from fraud before it happens. These privacy compliant solutions help keep the Internet more secure and relevant for everyone.