SEATTLE, WA--(Marketwire - Oct 17, 2012) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today support for Google's new retail promotions offering on Google Shopping.
As a leading industry partner to Google, Mercent is among the first industry technology providers to help retailers increase sales and profits by delivering relevant retail promotions through its award-winning Mercent Retail™ SaaS platform to millions of in-market consumers searching on Google and purchasing through retail ecommerce sites. Mercent Retail™ platform delivers complete, accurate and timely product data feeds that contain competitive pricing and compelling product merchandising offers -- and now -- highly relevant retail promotions across a diverse network of digital advertising and ecommerce channels including Google Shopping. The platform then collects, tracks, optimizes, and publishes retail catalog content, pricing and promotions -- the total merchandising "offer" -- to ensure retailers reach millions of online shoppers and drive revenue and profits.
"We're pleased to deliver another way for retailers to reach consumers at the moment of interest, with the offers most relevant to their searches, as the holiday shopping season begins," said Nitin Mangtani, Group Product Manager, Google Offers. "Our new retail promotions offering should help retailers differentiate themselves from the competition, attract shoppers near their store who are searching for relevant information on Google Maps for Android and provide more shopping flexibility for consumers."
Today's announcement comes at a critical time -- the 2012 retail holiday selling season -- when retailers are intensely focused on meeting their annual sales targets. For some retailers, the holiday season can represent anywhere between 20-40% of annual sale. In 2011, holiday sales represented 19.5% of total retail industry sales. (Source: National Retail Federation)
According to Mercent Chairman and CEO Eric Best, "This is a timely announcement for Google given industry and retailer focus and investment in product merchandising and promotions for the holidays. With Mercent Retail™ support for retail promotions on Google Shopping, online retailers have a full complement of tools to successfully promote, reach and sell to more online shoppers. Mercent is a leading Google partner with proven technology that allows our Tier 1 retail client base to maximize their online sales."
Mercent Retail™ for Google Shopping Overview:
- Timely and accurate product catalog management - create a high-quality, "total offer" data feed for Google Shopping using Mercent's industry-leading enterprise and award-winning automated platform. Apply filters and rules to create the optimum assortment and content for your PLA listings.
- Single, unified user experience - Mercent clients update data and manage all PLA campaigns through a single system (Mercent Retail), and changes propagate across both Google AdWords campaigns and Google Product Listing Ads to populate Google Shopping listings.
- Efficient creation and distribution of Google PLA feeds - deliver quality product catalog data and set robust filters to create and manage product parameters, conditions and types to improve Google AdWords and Google Product Listing Ads (PLA) campaigns.
Leading retailers including Redcats, 1-800-Flowers, HSN, GUESS?, Office Depot, Home Depot, Bloomingdale's, Microsoft, and Liberty brands leverage Mercent to increase their online marketing efficiency; effectively manage inventory; significantly reduce costs; and improve overall brand and inventory exposure to millions of online shoppers.
- Seamless integration of Google Retail Promotions with items listed on Google Shopping.
In addition to Google Shopping support, Mercent optimizes retail product and offer visibility across leading shopping destinations that include online marketplaces Amazon.com and eBay; paid search platforms Google AdWords and Microsoft AdCenter; product ad platforms Google Shopping, Google Product Listing Ads (PLA) and Amazon Product Ads; comparison shopping engines (CSEs); affiliate networks; and social and mobile shopping channels. The Mercent Retail™ platform complements product ad placement with deep retail analytics and business intelligence tools that highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Mercent's proprietary tools allow retail marketers to take action on these real-time insights.
To learn more about Mercent's complete product portfolio, or for an in-person demo of Mercent Retail for Google Shopping at IRCE, please contact Mercent at 206-832-3900 or firstname.lastname@example.org. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.