NEW YORK, NY--(Marketwire - Oct 1, 2012) -
SpotXchange is the largest global marketplace of video ad inventory and the leader in video real-time bidding (RTB) who connects premium publishers with hundreds of advertisers, agencies, trading desks and ad networks running top brands through its IAB-certified, brand-safe marketplace.
The digital video landscape is quickly becoming convoluted as technology partners constantly shift their business models and product offerings, leaving digital publishers and brand marketers a bit confused on who's who, who does what and if the latest technology trend is just a hype or the real deal. To help both publishers and advertisers navigate through the cluttered digital video landscape, SpotXchange has created a survival guide to the digital video industry to educate the advertising industries on the opportunities that exist in the space.
Today, SpotXchange launches Chapter One of the survival guide: The State of Video in the Advertising Industry. Ten additional chapters will be released in the coming weeks and will address a number of topics, including advertising opportunities as viewing shifts from TV to online, the differences between RTB for video and for display, and demographics and pricing across the video ad market.
Download Chapter One: The State of Video in the Advertising Industry here: http://www.spotxchange.com/spotxchange-digital-video-ad-survival-guide.html
Monday, October 1, 2012 at 9:00 AM ET