DENVER, CO--(Marketwire - Sep 11, 2012) - Shop.org -- Maxymiser, the global expert in testing, personalization and optimization for online businesses, announced today the release of the first eBook in series of four dedicated to online retailers called: "Four Elements of a Winning Homepage: Best Practices in Retail Website Testing and Optimization." The eBook offers retailers tried and true methods of homepage optimization strategies as seen by leading online retailers. The eBook is available for download on the Maxymiser website.
Before testing came along, many retailers didn't have a choice but to take a hit-or-miss approach to changes on their websites. But with some homepage bounce rates soaring above 55%, as well as overall conversion rates plummeting, it's essential for retailers to test and optimize their sites based on the behavior of their users. "Four Elements of a Winning Homepage" takes the industry's best of examples of online retailers who are getting it right, and who have reaped conversion and revenue rewards in return. The eBook looks at crucial areas such as imagery, search, navigation, and promotions to help retailers on a path to better customer experiences.
"With consumers spending more money online, this is an opportunity for retailers to increase their revenues," says Mark Simpson, President and Founder of Maxymiser. "However, with so many different types of consumer buying behaviors and preferences, it's imperative that marketers recognize the importance of testing and optimization to achieve the highest rates of conversion and customer retention. Many retailers are still struggling with this, while some are getting it right. This eBook will really help brands learn from one another to improve their ecommerce presence."
"Four Elements of a Winning Homepage" is available for free download on the Maxymiser's website.
Maxymiser is the global expert in Customer Experience Optimization, including multivariate testing and personalization solutions. Brands such as Alaska Airlines, Chrysler, Sovereign Bank and Teleflora use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalized experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognized by leading industry analysts as best-in-class.