MILWAUKEE, WI--(Marketwire - Jul 10, 2012) - With more young adults ages 18-24 being exposed to identity theft and other forms of security threats than any other age group*, Master Lock is helping parents and students lock up campus safety with the launch of an interactive game, accessible through the Master Lock Facebook page, designed to build awareness of campus security and showcase security products to ensure a safer, more successful school year. Launching today, the "Master Combo Challenge" game offers students a chance to win back-to-campus themed prizes while highlighting a variety of Master Lock® security products, including the new Set-Your-Own Combination SafeSpace™ Laptop Computer Lock.
"Campus safety and security is a topic that is important to both parents and students alike. Our interactive game provides a fun way to learn about campus security and access product solutions that will help keep students and their possessions safe and secure all year long -- and a chance to win great prizes that will enhance campus life," said Rebecca Smith, vice president, marketing for Master Lock. "The game also allows Master Lock to showcase some of its new and most popular products that are must haves for any student."
Beginning today through September 28, consumers can visit www.mastercombochallenge.com to participate in the "Master Combo Challenge" game for a chance to win gift cards, Master Lock products and more. The game asks participants to answer a variety of Master Lock and campus security trivia questions to earn sweepstakes entry points. All participants can then advance to the bonus level to play a timed lock animation game to earn additional points that garner sweepstakes entries. Sweepstakes winners will be selected at random from all eligible entries.
Consumers can also enter the promotion through the "#Lock in a Laptop" contest, for a chance to win a package that includes a laptop, printer, gift card and Master Lock products. The photo contest, #lockinalaptop, invites visitors to snap a creative shot of their Master Lock product, digitally edit it if desired and upload it to the website where others can vote for it, elevating its rank in the gallery. The contest winner will ultimately be determined through a review by a panel of judges.
The "Master Combo Challenge" game features a variety of new as well as tried-and-true Master Lock products to help keep everything from students' electronic devices to personal information safe and secure while on campus, including:
2120D & 2120DWD Set-Your-Own SafeSpace™ Laptop Computer Lock - this new computer lock is ideal for helping to keep laptops safe. With one laptop being stolen every 53 seconds**, this type of protection is a must. Its strong, self-coiling cable, trusted dial locking mechanism, and durable metal construction make the SafeSpace Laptop Computer Lock an ideal solution for any student seeking to protect their valuable electronics. It also offers users ultimate personalization with over 10,000 numeric or alpha combination possibilities. Both the 2120D and 2120DWD SafeSpace Laptop Lock models retail for $24.99.
5900D SafeSpace™ - this personal safe provides students with protection for smart phones, cash, credit cards, keys, jewelry, cameras and more while on-the-go. The oval-shaped, foam-lined case features an integrated cable that can be securely anchored to a fixed object or used as a handle for convenient carrying. The SafeSpace is available in white, grey and pink and retails for $19.99.
1500iD Speed Dial™ Set-Your-Own Combination Lock - is the ultimate, portable high security mechanical combination lock solution. Its innovative design opens with a combination of directional movements, offering users speed and ease of use. It is also ideal for visually impaired students as users don't need to see the lock to open it. The Speed Dial retails for $9.99 and is available in red, blue, white, black, and a white with pink breast cancer awareness design.
1500eDBX dialSpeed™ Electronic Padlock - eliminate your fear of the forgotten combination with this smart, indoor electronic lock ideal for those busy students always on the go. In addition to storing multiple set-your own primary and guest codes, each lock is preprogrammed with a unique permanent Backup Master Code users can retrieve from masterlockvault.com. Offering ultrafast entry, high security technology, a directional interface, easy-to-recall resettable personalized codes, and a light-up keypad for advanced yet easy to use operation. Its sleek, ergonomic design allows for one-handed, no-look operation. The dialSpeed Electronic Padlock is available in both white and black and retails for $24.99.
1535D and 1535DWD Vertical Set-Your-Own Combination Locks - are perfect for those students who prefer to use memorable combinations in the form of numbers or a word, initials or a favorite acronym. These locks offer users more than 10,000 combinations and are easy to set and reset. Select styles are available in red, black, blue, green, turquoise, grey, pink and white and retail for $8.99.
Master Lock Vault - protecting the information students use online is just as important as securing valuables in a dorm room. The Master Lock Vault is a free digital safe deposit box offering convenient storage and industry leading security. Students can utilize the Vault to store and retrieve user names, passwords, lock combinations, account information, digital documents, and even program important reminder notifications with 24/7 access via smart phone app or website, available at www.masterlockvault.com
Locks can be purchased at a variety of retailers and e-tailers nationwide, with some models available through masterlock.com.
For more information about the sweepstakes and contest, additional safety tips, and more product recommendations, visit the Master Lock website at www.masterlock.com or visit www.mastercombochallenge.com.
About the Sweepstakes
NO PURCHASE NECESSARY. Making a purchase will not improve your chances of winning a prize. The contest and sweepstakes begin July 9, 2012 and end September 28, 2012. Must be a permanent lawful resident of the 50 United States, District of Columbia ("D.C.") or Canada, excluding Puerto Rico, other U.S. territories and Quebec. Must be 13 or older at time of entry (Maine residents must be 18 or older). Minors must obtain their parent's or legal guardian's permission before entering. Void where prohibited by law. Internet access required. Starting July 9, 2012, visit www.mastercombochallenge.com for the complete Official Rules (by which all entrants are bound) and for full entry/prize details. Sponsor: Master Lock Company LLC, 137 W. Forest Hill Avenue, Oak Creek, WI 53154.
About Master Lock
Master Lock is the world's largest manufacturer of padlocks and related security products providing innovative security solutions for home, automotive, campus, power sports, bike and storage security needs for consumers and industry alike. Master Lock Company LLC is an operating unit of Fortune Brands Home & Security, Inc., a leading consumer brands company. Headquartered in Deerfield, Ill., Fortune Brands Home & Security, Inc. (NYSE: FBHS) is included in the S&P MidCap 400 Index. For more information about Master Lock, see www.masterlock.com.
* According to a Javelin Research Study
**According to a Gartner Group Study