TORONTO--(Marketwire - Sep 28, 2012) - Interactive Ontario is pleased to welcome Marketwire as the Official Wire Sponsor for the 2012 edition of X-Summit. X-Summit is a conference dedicated to enabling content producers to better tell their stories seamlessly across multiple platforms. X-Summit will create a dialogue between film makers, TV producers and broadcasters, video game developers, and storytellers creating interactive digital media for online, mobile and other media platforms. X-Summit will take place at the Hyatt Regency in downtown Toronto on November 6 & 7.

"We have a very strong slate of speakers and sessions lined up and our partnership with Marketwire will be instrumental in reaching out to potential attendees," said Interactive Ontario President & CEO Donald Henderson. "It will allow us to effectively communicate the tremendous opportunity at X-Summit for content creators in all forms of media to learn from and book meetings with high-profile speakers, and discuss the possibilities of cross-media with peers and collaborators."

"Marketwire is excited to support Interactive Ontario's X-Summit conference this year," says Bernadette Lee, vice president, global partners and media solutions at Marketwire. "Our press release distribution services can help Interactive Ontario build awareness of its annual conference that offers unparalleled networking and partnership development opportunities for media professionals aimed at succeeding in cross-media convergence. As X-Summit 2012 is all about expansion, our press releases with their social sharing links can help Interactive Ontario effectively expand its mission to a wider audience looking to master cross-media convergence."

Speakers at X-Summit include:

• Evan DeHaven and Chris Eyerman, Ignition Interactive
  • Creators of highly talked-about marketing campaigns for The Hunger Games and Prometheus
• Flint Dille, Ground Zero Productions
  • Deemed the most published game writer in the word by the Writer's Guild of America
• Andy Merkin, Mirada
  • Producer for Special Projects and Transmedia for Mirada, a production studio co-founded by Guillermo del Toro

Early bird tickets are on sale now -- visit www.x-summit.com for details.

About Interactive Ontario: Interactive Ontario (IO) is a member-driven not-for-profit trade association committed to the growth of the Ontario interactive digital content industry. IO is the voice of the interactive industry in Ontario, representing companies working in e-Learning, video/online games, mobile, broadcast, social media and other forms of interactive digital media. IO's programming includes the INplay, X-Summit and GameON: Finance conferences.

About Marketwire: Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior. For everyone from a start-up to a Fortune 500 enterprise, Marketwire is a social communications company that provides its clients with powerfully simple solutions: Global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement.

Marketwire is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.