TORONTO--(Marketwire - Jun 1, 2011) - Marketwire and HubSpot present the second webinar in a complimentary six-part series to help PR professionals ramp up their success in today's social media-dominated, ROI-focused world. The session on June 2, "Designing a Social Media-optimized PR Program," focuses on creating a PR program that incorporates social media elements and tracking mechanisms to demonstrate ROI; it is part of the series "How to Supercharge Your PR Program with Social Media."
Six-part Webinar Series: "How to Supercharge Your PR Program with Social Media"
Designed for PR practitioners across all industries, participants learn how to use social media intelligence to build stronger PR plans, create content and conversations that engage audiences, and tie their PR efforts directly to increased revenue.
Thursday, May 5: PR: That was then, this is now.
Presenter: Todd Defren, principal, SHIFT Communications
Available on demand
Thursday, June 2: Designing a Social Media-optimized PR Program
Presenter: Shonali Burke, ABC, principal, Shonali Burke Consulting
Thursday, July 28: Creating Content and Conversations
Presenter: Rebecca Lieb, consultant, author and speaker
Friday, September 30: Working Your Plan: Going Beyond the Masses
Presenter: David Bradfield, director of marketing, strategy and analysis, SapientNitro
Thursday, October 27: Assigning Value to Your PR Program
Presenter: Angela Sinickas, president, Sinickas Communications, Inc.
Thursday, December 1: Building a Business Case for PR to Take Back Social Media
Presenter: Paolina Milana & guest presenters
About Marketwire
Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 12,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $5.5 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London. For further information visit: www.omerspe.com.
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