PETALUMA, CA--(Marketwire - Oct 16, 2012) - MarketLive, Inc., the leading provider of multichannel commerce technology and services solutions, today released its Quarterly Performance Index, Volume 20; Q3 2012. The Index clearly demonstrates that MarketLive customers enter the crucial holiday season in a prime competitive position, based on their use of MarketLive's commerce platform and best practices strategy services. Specifically, the Performance Index shows that MarketLive's customers have grown in critical areas like sales conversions and visits and are bucking a growing market trend that shows Amazon is gaining share.
Among the 2012 Q3 findings are:
- Sales are up 15.9 percent for the same sites from Q3 2011 to Q3 2012.
- Visits are up 12.7 percent for the same period.
- Fewer Online Shopping Carts Abandoned (2.1% fewer).
Using MarketLive's innovative feature set, customers experienced a robust back-to-school season, which is the second largest seasonal selling event after the winter holidays. Merchants drove sales gains through the use of end-of-summer and Labor Day promotions, dynamic single page checkout, merchandising carousels and innovative content and collection displays. With shoppers moving from browsing to buying mode, the cart abandonment rate dropped, while both the add-to-cart (engagement) rate and conversion rate slipped less than a tenth of a percentage point -- suggesting merchants are well-positioned as they head into the holidays.
MarketLive customers use this report to help them capitalize on opportunities as well as to address areas for improvement. Merchants come to rely on the insights delivered in the Performance Index and are usually assisted with data providing critical areas on which to focus. For example, in this latest Performance Index, MarketLive offers merchants advice for reversing the continuing trend of growth in the "1-and-out" rate, or the percentage of visits ending after just one page. In Q3 2012, the "1-and-out" rate rose 4.5 percent compared with Q3 2011 -- suggesting merchants need to do more to present shoppers with relevant offers and products during the all-important fourth quarter, when time-pressed gift shoppers will have even less patience with sites that don't immediately appear to fit their needs. When delivering this Performance Index, MarketLive spends time with customers helping them to strategize what changes to make and how to make them most effectively.
"The MarketLive Performance Index™ represents the pulse of e-retailing," said Ken Burke, MarketLive founder and Chairman. "After five years of diligently tracking key eCommerce metrics across industries, from quarter-to-quarter and year-to-year," he said, "we have the insights that merchants need to drive their eCommerce success. This report is one of the tools we use on an ongoing basis to help our customers constantly analyze and improve their eCommerce implementations, optimizing them for greater revenue and increased customer loyalty."
The MarketLive Performance Index™ - Volume 20 can be downloaded for free at http://www.marketlive.com/marketlive-communications/2012/v20/v20_formh.html
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided world class eCommerce technology and expert services that help fast-growing companies successfully sell goods and services across multiple channels.
Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance the customer experience online while dramatically improving acquisition, conversion, and retention rates.
MarketLive powers many leading eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Jessica Simpson, Warner Brothers, Cost Plus World Market, Helzberg Diamonds, and Party City, and Armani/Exchange, to name a few. For more information, visit MarketLive. Connect with MarketLive on Facebook and Twitter.