SAN FRANCISCO, CA--(Marketwire - Nov 12, 2012) - Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced that Gagan Kanwar, director of partnerships and research, and Nicholas Gadacz, director of product, will speak on panels at SES Chicago, set to take place November 12-16, 2012.
- Kanwar will join the panel "Mobile Marketing Optimization," to be held from 10:30-11:30 AM on Tuesday, November 13. He will join executives from Unbounce and NBC to discuss how mobile marketing is far more powerful when it is integrated across multi-channel campaigns. He will share Marin's recent research that shows how mobile is playing a huge role in driving consumer engagement and sales across channels. Through case studies, Kanwar will illustrate how brands and agencies can use mobile to complement any digital advertising program -- helping extend reach, drive customer acquisition, and increase social engagement.
- As director of partnerships and research at Marin Software, Kanwar drives data analytics, benchmarking and partnership strategies for the company. His research reports on paid-search trends, mobile advertising, and social media have been featured in publications ranging from the Wall Street Journal to Forbes Magazine.
- Gadacz will join executives from SAP and AdGooroo on the panel "Insider Tips for Ad Optimization" to be held from 3:15-4:15 PM on Wednesday, November 14. The panelists will discuss the latest digital ad optimization techniques, including how just a few word changes in an ad can deliver over 100% lift in clickthroughs, conversions, and more. Gadacz will provide case study examples of ad optimization techniques brand and agencies have used on both Google and Facebook.
- Gadacz is director of product at Marin Software. He previously was director of search at Cafe Press, where he ran search engine marketing and search engine optimization. Specializing in building in-house search platforms, he has created a unique blend of in-house technology to solve specific business problems. Previous to Cafe Press, he was the SEM architect at CNET.
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Marin Software provides the leading digital ad management platform, with over 1,800 brands managing more than $4 billion in annualized ad investments on Marin. Offering an integrated platform for search, social, display, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns in more than 160 countries. For more information, please visit: http://www.marinsoftware.com.