SOURCE: Taipei City Government
SAN DIEGO, CA--(Marketwire - Sep 22, 2012) - To better exploit the European and North American youth-travel market, the Taipei City Government's Department of Information and Tourism (DOIT) sent a promotion team to the United States for the first time, to attend WYSTC 2012 (World Youth & Student Travel Conference) in San Diego from Sept. 18 to 21. The team introduced local travel-industry professionals to the Taipei Pass travel passport, and to Taipei's convenient and comprehensive metro and bus transportation network. As a preliminary step, 4 U.S. travel agencies, including Good Shine Travel, had already sold 700 Taipei Passes, successfully penetrating the U.S. youth-travel market.
DOIT's approach on this occasion was to cooperate with American travel firms that specialize in the Asia travel market. These were Good Shine Travel, Travel Unlimited, America Asia Travel Center, and Zion Tours, a Taiwan firm attending this year's exhibition. Travel-industry professionals would see how the Taipei travel market offers a unique fusion of Eastern and Western cultural elements, and learn more about the convenience of the metro, bus, and other tools in the city's mass-transportation network. They would learn how the Taipei Pass One-Day Pass brings an unlimited number of rides on the Taipei Metro and public-bus system, and also brings preferential offers valued at NT$23,000 (approx. U.S.$767) at selected businesses. These savings make the Taipei Pass an unbeatable choice for youth travelers, enabling inexpensive and rapid movement around the city. The above-named travel agencies actively promoted the passport during the exhibition.
This year's promotion was pushing six themed Taipei youth-travel itineraries along with the Taipei Pass. America Asia Travel Center rolled out the "Taipei FIT Package," launching a long-term promotion that would turn over a new page in the Taipei youth-travel market. Good Shine Travel, which brings over 1,000 travelers in tour groups to Taiwan each month from the western United States, promoted a Taipei package that came with a Taipei Pass in its line-up of autumn/winter tour packages out of Los Angeles. The firm also has plans to buy 1,000 Taipei Pass passports each month in the future, as part of a long-term promotion of special-deal Taipei trips that it hopes will attract young travelers in significant numbers.
According to the Taiwan Tourism Bureau (Ministry of Transportation and Communications), the number of visitors to Taiwan from the U.S. in the first half of 2012 was up 6% over the number for the same period last year. Young budget travelers (aged 20 to 39) accounted for almost 30% of the total. This segment is growing rapidly, and cannot be ignored. The city of Taipei had thus decided to participate in the WYSE's World Youth & Student Travel Conference for the first time this year to take advantage of its status as the world's largest, and sole, exhibition dedicated to the youth-tourism trade. This grand annual gathering has drawn youth-travel market professionals from around the globe.
DOIT unveiled six themed travel itineraries to attract the youth and student market. Each introduces the sightseeing spots of greatest interest to such travelers, and each takes full advantage of the city's comprehensive bus/metro transport web. The first letters in the six itineraries spell TAIPEI: Traditional Culture, Artistic Atmosphere, International Mega Events, Pop Fashion, Exploring Education, and Intellectual Tourism. Together, these would help to make Taipei "Asia's premier youth travel destination."