SOURCE: Eons.com
May 13, 2008 09:00 ET
Majority of Boomers Are Using Rebate Checks to Pay Bills, Buy Necessities or Save for Retirement, According to Eons.com Poll
Only 18 Percent of Boomers Are Spending the Money on Consumer Goods, Travel or Entertainment
CHARLESTOWN, MA--(Marketwire - May 13, 2008) - Today, Eons.com, the largest social
networking site for baby boomers, revealed the findings of its "Rebate
Check Boomer Poll" which polled more than 700 members of the Eons.com
community. The poll was conducted between May 6-12, 2008 and asked boomers,
"How do you plan on using the money from your rebate check?" The poll
showed that more than 60 percent of boomers are either saving their rebate
checks, using the money to pay bills, or are spending it on necessities
like food and gas. A mere 18 percent are spending the money on consumer
goods, travel or entertainment.
"The baby boomer generation, 78 million strong, is often regarded as the
generation with the most disposable income. It was surprising for us to
learn that our members, like so many other consumers, are planning to save
their rebate checks rather than spend them," said Jeff Taylor, Eons.com
Founder and CEO. "It's a topic that many of our members are passionate
about and have been discussing in various retirement groups on Eons.com for
some time."
Full survey results are as follows:
How do you plan on using the money from your rebate check?
Pay bills 27.8%
Spend on necessities (food, gas, etc.) 17.0%
Save (for retirement, future expenses, etc.) 16.5%
Spend on travel 10%
Spend on consumer goods (flat screen TV, iPod, etc.) 7.6%
Unsure 6.2%
I did not qualify for a check 5.5%
Give to family 2.4%
Spend on entertainment (restaurant, movies, etc.) 1.7%
Give to charity 0.4%
Methodology
The "Rebate Check Boomer Poll" was conducted of Eons.com members from May
6-12, 2008. More than 700 Eons.com members participated in the survey.
About Eons™
Eons.com is the online community for spirited BOOMers who want to explore
their passions, keep in touch with friends, connect with interesting people
to share life experiences and most of all have fun. Founded by Jeff Taylor,
creator of Monster.com, Eons, Inc. has attracted a team of renowned
advisors and industry-leading partners and is backed by venture capital
financing from General Catalyst Partners, Sequoia Capital, Charles River
Ventures and Intel Capital, as well as Humana, Inc. It is supported by
corporate founding partners Humana, Inc. and Verizon Wireless. Eons is
headquartered in Charlestown Navy Yard, Boston. For more information about
Eons, visit www.eons.com.