MADISON, WI--(Marketwire - Aug 30, 2012) - The Lunchables Lunch Combinations team is challenging America to help all kids have the opportunity to "Never Be Bored Again." Today, the brand partnered with actress and celebrity mom, Tori Spelling, to launch a national campaign that will fund up to $100,000 to Boys & Girls Clubs of America and their sport and recreation programs.
Spelling and the Lunchables team invite families to capture photos of boredom-busting activities and share them by visiting the "Never Be Bored Again" application at Facebook.com/Lunchables. Every photo that's uploaded from today through October 15, 2012, will generate a $1 donation to Boys & Girls Clubs nationwide, up to $100,000, to help amp up the fun. After uploading their photo, consumers will receive a $1-off coupon for new Lunchables with Smoothie, while supplies last.
To kick off the effort, Spelling uploaded her own photo to the "Never Be Bored Again" Facebook application. Today, she joins the Lunchables team and kids from the Boys & Girls Club of Burbank and Greater East Valley, Calif., to build a Sport Court®, in the club's backyard. Working alongside Boys & Girls Club kids, she will install new basketball hoops and foursquare grids, plus other equipment made from Lunchables Lunch Combinations packaging recycled by TerraCycle®.
A Chance to Win One of Over One Million Prizes
The Lunchables team wants all kids to share in Lunchables-style freestyle fun, and have the opportunity to "Never Be Bored Again." Now through February 2013, kids ages six to 13 can enter the "Never Be Bored Again" Instant Win Game* at Lunchables.com/Fun for a chance to win one of over ONE MILLION boredom-busting prizes.
The three grand prizes are mega-cool hangout spots including a Tree House of Your Dreams, a Sport Court® backyard court or an Ultimate Game Room. Other prizes include 25,000 Hasbro™ toys and games and 1,000,000 video downloads.
For an exclusive look at behind-the-scenes boredom-busting fun with Tori Spelling or details on the new line of Lunchables with Smoothie, check out Facebook.com/Lunchables.
For additional information, video and more, visit http://smnr.akamediainc.com/lunchables-never-be-bored-again/.