NEW YORK, NY--(Marketwire - Jul 30, 2012) - Top U.S. amusement park, Luna Park at Coney Island, announces the launch of its first-ever television advertising campaign, titled "Luna Park Plays in New York City." Just in time for the summer travel season, the campaign showcases how Luna Park, operated by Central Amusement International (CAI), as New York City's amusement park, superimposing its thrill-seeking rides in major tourist spots throughout the Big Apple. The TV campaign began airing on July 4, 2012 and will run on demographically and contextually targeted local stations including WNBC, PIX11 and Time Warner Cable, through the end of August.
Valerio Ferrari, President of Central Amusement International, commented, "This exciting new campaign perfectly captures who we are as a brand. The spot works off the notion that tourists are continuously looking for exhilaration and adventure, and we want to make sure they are aware that Luna Park is just a short train ride away."
The 30 second ad reinforces the company's commitment and brand promise to deliver fun, entertainment and thrills to locals and tourists visiting New York City. Illustrating New York City re-imagined as an amusement park, each daring ride featured catches the eye of locals and tourists around the city. In an effort to expose a wider audience to the campaign and reach beyond the broadcast medium, a longer version of the viral video is available on Luna Park's online platforms including Facebook, Twitter and YouTube.
CAI built the 3.16-acre Luna Park in just over three months at a cost of more than $15 million, with support from the City of New York, local residents and community organizations, and Coney Island fans throughout the world. The park now features 21 rides by Zamperla S.p.A. -- the world's leading designer and manufacturer of amusement attractions -- as well as a world-class mix of games, entertainment and food. Among the park's custom-built attractions are a number of Zamperla originals, including Air Race, which made its world debut in 2010 at Coney Island. Other signature rides include the first major rollercoasters in over 80 years, Soaring Eagle and the Steeplechase Coaster, as well as the new Boardwalk Flight and Coney Island Raceway. CAI also operates the legendary 85-year-old Cyclone rollercoaster.
Last year over half a million people from all over the world visited the new Luna Park, helping Coney Island enjoy its second successful summer in decades. For more information about Luna Park, including a full list of rides, entertainment, food and more, please see the Luna Park fact sheet, or visit www.lunaparknyc.com.
About Luna Park
Named after an iconic piece of Coney's history, Luna Park (www.lunaparknyc.com) represents the largest investment in amusements in Coney Island in decades. Luna Park opened over Memorial Day Weekend in 2010, and its inaugural season introduced New Yorkers and tourists from around the globe to 21 new rides, including the world debut of "Air Race." The new Luna Park is designed to reflect the spirit and personality of today's Coney Island, while capturing the original look and feel of its namesake.
With no entrance fee, Luna Park is fully accessible to those who prefer games to rides, or to those simply taking a stroll down the Boardwalk.