BOULDER, CO--(Marketwire - Jun 27, 2012) - LinkSmart, Inc., a provider of text linking optimization solutions for web publishers, today announced the launch of its Total Link Management (TLM) platform, the web publishing industry's first complete text link management solution that analyzes, manages, and optimizes text links on keywords in content. Unlike other text-linking products that serve pop-up ads or send visitors off site to affiliate networks in exchange for money, TLM is an extension of a publisher's content and traffic management systems focused on increasing reader engagement, creating new and valuable inventory, supporting advertising and business relationships, and reducing costs. In related news, LinkSmart today announced the launch of its company and $4.7 million in funding from Foundry Group, Sutter Hill Ventures, and Costanoa Venture Capital.
SOLVING THE WEB PUBLISHER'S CHALLENGE
Today's web publishers struggle to serve the needs of readers while satisfying the revenue and performance demands of their marketing and business partners.
"In a world where publishers are constantly shoehorning more squares and rectangles onto web pages, there is an opportunity right in front of everyone's face, and yet no one sees it," said Pete Sheinbaum, Founder and CEO of LinkSmart. "Very few publishers have yet to truly understand how readers are interacting with their content, and more specifically the text-linked keywords housed inside editorial."
Actively managing text links presents a tremendous untapped opportunity to shape the flow of traffic -- improving the reader experience, and a publisher's ability to drive visitors to high-value areas of their site or that of a partner or affiliate.
TOTAL LINK MANAGEMENT -- BUILT BY A PUBLISHER, FOR PUBLISHERS
After spending 15 years in the industry, LinkSmart Founder and CEO Pete Sheinbaum established the company based upon his direct experiences. The foundation of the TLM solution is based on his vision of giving web publishers unique insights and new management solutions to improve revenue opportunities.
LinkSmart is an intuitive, scalable, automated platform that analyzes and controls keyword text linking with the goal of optimizing reader traffic flow. TLM works by identifying valuable keyword links within articles that have the highest performing click engagement, then utilizes the publisher's own organic traffic to help readers find deeper, related content within their site or that of a partner or affiliate. This, in turn, helps publishers fulfill partner commitments while maximizing the potential revenue of a reader's visit. TLM creates innovative opportunities to monetize web properties without diluting content. In early results with LinkSmart's pilot partners, the software performed 15 to 20 times better than other common traffic optimization techniques.
As a cloud-based service, the implementation of LinkSmart's analytics and management solution takes minutes and is built for scale, requiring no manual changes within existing content management systems (CMS).
- Analyze - Through a quick analytics scan from LinkSmart, publishers gain actionable insights on how visitors engage with content and where they leave a site. LinkSmart then provides dynamic tools to direct their clicking as needed.
- Manage - Publishers can control and manage current site traffic by leveraging the in-text links currently in place to re-circulate reader traffic to new relevant content and high-value areas between sister sites, or directly to partners.
- Optimize - Once publishers understand how people visit their website and have a handle on how to direct that reader, the platform further boosts performance by optimizing link structures on a page and/or adding new keyword links as needed.
"Publishers must serve the disparate needs of many departments across the company -- from editorial to audience development and ad sales," said Sheinbaum. "Although they each share a common goal of optimizing the reader's experience and supporting their financial mission, the vendor community has fallen short on providing a holistic solution that can be used across all of these areas. Our Total Link Management solution was built to meet the needs of the entire publishing ecosystem."
LinkSmart's TLM platform is currently available. Please visit www.linksmart.com to contact LinkSmart and arrange for an evaluation of the software product.
LinkSmart is a provider of text linking optimization solutions for web publishers. Its cloud-based Total Link Management solution analyzes, manages and dynamically optimizes text-linked keywords. LinkSmart's TLM solution provides end-to-end functionality that reveals actionable insights into how readers navigate through websites, giving publishers the power to direct readers to valuable areas by leveraging text links currently in place or dynamically adding new ones, acting as an extension of publishers' content and traffic management systems. Founded in 2009, LinkSmart is based in Boulder, Colorado and is backed by leading technology venture capital firms Foundry Group, Sutter Hill Ventures, and Costanoa Venture Capital. For more information or to request a trial, visit http://www.LinkSmart.com.