PARIS--(Marketwire - May 24, 2012) -
Lectra appoints Emmanuel Mussault as Director, Marketing Intelligence
and
Communication
This nomination is part of the development plan implemented by Lectra in
early
2012
Lectra, the world leader in integrated technology
solutions dedicated to industries using soft materials-textiles,
leather,
industrial fabrics, and composite materials-is pleased to announce
the
appointment of Emmanuel Mussault as Director, Marketing Intelligence
and
Communication.
Reporting directly to Daniel Harari, Lectra CEO, and based at the
headquarters
in Paris, Emmanuel Mussault's mission is to analyze the new challenges
of the
markets in which Lectra operates, including fashion, automotive and
furniture,
anticipate its customers' future challenges, and increase Lectra's
brand
awareness.
"For nearly 40 years, Lectra has been able to anticipate the development
of its
markets to support its customers in their strategic challenges.
Emmanuel's
nomination occurs within a global context of profound changes in many
industrial
sectors, particularly in high-growth regions, where Lectra has an
in-depth
knowledge of the global and local challenges," said Daniel Harari, Lectra
CEO.
"Anticipating the structural changes of our customers and supporting them
in the
development of their projects is an exciting challenge. This is what
builds the
legitimacy of Lectra," said Emmanuel Mussault. "Many companies are
forced to
modify their business model and look for a partner, who is
capable of
accompanying them in a long-term relationship. My priority is to
provide
strategic support for Lectra teams, who work with the clients daily."
Emmanuel Mussault has over twenty years of marketing and sales
experience in
large luxury companies and "Fast-Moving Consumer Goods". After twelve
years in
the luxury sector with international commercial management positions in
Chanel,
Caron-Révillon, Boucheron and LVMH, he joined the Nestlé Group
in 2001, where
for 10 years, he held executive marketing and sales positions. First of
all in
charge of the development of Vittel and Contrex in Europe and
America, he
integrated the company Nespresso France three years later as
Director of
Development, more specifically in charge of B2B markets. He founded
SmartBridge
in 2010, a growth driver and strategic partnership consulting company.
Emmanuel Mussault is a graduate of Sup de Co Rouen; he has also
developed and
delivered some teaching modules on disruptive business models in
various MBA
programs.
About Lectra
Lectra is the world leader in integrated technology solutions that
automate,
streamline and accelerate product design, development and manufacturing
processes for industries using soft materials. Lectra develops the most
advanced
specialized software and cutting systems and provides associated services
to a
broad array of markets including fashion (apparel, accessories, footwear),
automotive (car seats and interiors, airbags), furniture, as well as a wide
variety of other market sectors, such as aeronautical and marine
industries,
wind power, and personal protective equipment. Lectra serves 23,000
customers in
more than 100 countries with 1,350 employees and $287 million in 2011
revenues.
The company is listed on NYSE Euronext.
For more information, please visit www.lectra.com
Lectra_Emmanuel_Mussault_ press_release:
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