LONDON and SAN FRANCISCO, CA--(Marketwire - Jan 23, 2013) -

- appointment will drive growth of agency's cloud applications, platforms and data

lbi.com

Global marketing and technology agency LBi has appointed Anthony Lye to the position of President of Digital Platforms and Channel.

The newly created role will see Lye devise and implement a product development strategy for LBi's marketing cloud including its Audience Engagement Platform, which enables the distribution, measurement and optimisation of content across multiple media channels.

Reporting directly to LBi's Global Chief Executive Luke Taylor, Lye will be responsible for driving client take up of the agency's IP toolkit across a global footprint spanning 32 offices in 17 countires. He will also work to ensure that LBi's marketing cloud develops in-line with its blended service offering, which combines strategic, creative, media and technical expertise to build business value.

Additionaly, Lye will be charged with defining LBi's global channel partnership strategy and ensuring that the agency continues to work closely with third-parties including Adobe, Oracle and Salesforce.

Lye has over 20 years' experience and a proven pedigree in bringing to market world-class software and CRM solutions. He joins LBi from Oracle where he led the CRM strategy and development for on premise and cloud applications. Lye was the driving force behind Oracle's customer experience strategy and led the acquisitions of ATG, RightNow, InQuira and Fatwire as well as the assembly, integration and productisation of Oracle's IP stack. Lye joined Oracle from Siebel Systems.

Most recently Lye was Senior Vice President of Oracle Cloud Applications, heading up corporate strategy and communications for Oracle Cloud, Oracle Applications and Oracle Customer Experience.

Luke Taylor, Global Chief Executive of LBi, said: "Anthony's appointment is a major coup for LBi. His experience in delivering go-to-market strategies for technology products and services is unparallelled and his decision to join LBi highlights the increasing emphasis brand-owners are placing on proprietary technology that enables the management, workflow, distribution, measurement and optimisation of content in virtually any form, across multiple content platforms, globally."

Anthony Lye, President of Digital Platforms and Channel at LBi, said: "Brand-owners need to connect with their customers via all available channels, particularly as the growth of mobile and social media continues to drive digital spend. In this rapidly evolving ecosystem LBi is unique as it blends its services with its software engineering to develop ground-breaking engagements for brands and their customers."

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About LBi

LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what's next for their business - and then we take them there. We define and execute transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller and Virgin Atlantic. Across our 30 offices in 17 countries, there are more than 2,000 digital specialists collaborating with brands to enrich people's lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it's the reason why all types of organisations - from famous global businesses to disruptive start-ups - choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.

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Source: LBi International N.V. via Thomson Reuters ONE

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