AVON, OH--(Marketwire - Aug 23, 2012) - Kuno Creative, a leading inbound marketing agency, will introduce its Enterprise Inbound Marketing Services to attendees at HubSpot's Inbound 2012 Conference in Boston, August 28-30.
Kuno Creative defines Enterprise Inbound Marketing as a variation of inbound marketing that focuses on the digital marketing needs of larger organizations. Most of these companies have dedicated marketing departments and years of experience in brand awareness and demand generation campaigns. But what many are lacking are the tools and expertise in lead conversion and lead nurturing needed to increase sales-qualified leads through digital marketing. Marketing automation alone is not enough. Kuno Creative emphasizes mapping high-quality inbound marketing content to buyer personas, then leveraging that content in lead nurturing campaigns to move leads down the sales funnel.
Using Enterprise Level tools provided by HubSpot, Kuno offers Enterprise Inbound Marketing Services designed to work with the demand generation efforts currently in place at larger companies. Leads are captured more effectively by using landing page A/B testing and top-of-the-funnel content, which fits leads' interests and preferences better than conventional branded marketing collateral. Sophisticated lead nurturing campaigns gradually move marketing-qualified leads down the sales funnel with progressively more detailed, product-oriented content, until they finally become sales qualified. The success of Enterprise Inbound Marketing relies on targeted content, lead intelligence and analytics. The process will deliver more sales-ready leads to the sales team and avoid missed opportunities for new customers.
"We are excited about our new emphasis on Enterprise Inbound Marketing and look forward to discussing our services with industry experts and marketing executives at the HubSpot Inbound 2012 Conference," said Chris Knipper, CEO of Kuno Creative. "We hope you will stop by our booth at the Exhibition. One of our representatives will be glad to talk with you about your company's needs and our services."
Learn more about Enterprise Inbound Marketing by visiting us at www.kunocreative.com/enterprise.
About Kuno Creative
Founded in 2000, Kuno Creative is an inbound marketing agency specializing in digital marketing, with an emphasis on content creation and mapping, lead generation, lead nurturing, and marketing analytics. Kuno is a Certified Gold HubSpot Partner. Contact Kuno Creative at 1-800-303-0806 or kunocreative.com.