NEW YORK, NY--(Marketwire - May 15, 2012) - AdSafe Media, the leading source of brand protection and ad viewability data, today announced that it has named Kiril Tsemekhman as its new SVP, chief data officer. With over five years of online advertising experience that includes two innovative startups, Tsemekhman will focus on modeling online user behavior, developing algorithms to support complex segmentation rules, pattern recognition systems and sophisticated data mining technologies and designing products around the technology. Tsemekhman's twin brother, Vadim Tsemekhman, recently joined AdSafe Media as senior director of product management, bringing an extensive background in RTB technology to the company.
"Following our recent funding announcement and integrations with many real-time trading platforms, we are excited to welcome Kiril to AdSafe," said Scott Knoll, CEO of AdSafe Media. "Complementing our global expansion overall, this is a great time for AdSafe to build our team committed to uncovering true business and digital marketing insights through data. Kiril's extensive experience will strengthen AdSafe's established position as the most trusted source of predictive decisioning data in the market place."
Prior to joining AdSafe Media, Tsemekhman was CTO and chief scientist at Red Aril, where he led design and development of Data Management Platform, a unique combination of real-time audience segmentation and targeting, proprietary real-time bidding solution (trading desk) and sophisticated in-depth audience analytics. He built and managed a team of engineers and scientists with whom he introduced innovative Big Data analytics and real-time solutions including distributed non-relational in-memory and analytics data stores. Red Aril was acquired by iCrossing/Hearst. Prior to Red Aril, he led the development of a sophisticated behavioral segmentation and modeling platforms while at NebuAd.
"AdSafe is committed to innovating and expanding the role of predictive ad viewability and contextual data in the digital advertising industry," said Tsemekhman. "My experience will help enhance the research and development team, which is responsible for developing the data intelligence and technology that power the company's data intensive products."
Both Kiril and Vadim Tsemekhman obtained Ph.D.s in physics from the University of Washington. The siblings are leading AdSafe's growing data science team, one of the primary focuses of the company's US and global expansion. Kiril is based in San Francisco, CA, and Vadim is based in Seattle, WA.
About AdSafe Media
AdSafe Media is the digital advertising industry's recognized leader in brand protection and ad viewability data. Its content rating system is the only solution that scores and evaluates the brand safety and context of web pages on the individual page level. AdSafe's suite of real time data feeds for RTB provide the only predictive ad viewability information, brand safety ratings, and contextual analysis to better inform brands'/DSPs' purchasing decisions through trading platforms. AdSafe is headquartered in New York City with operations in San Francisco and London. For more information visit: www.adsafemedia.com.