NEW YORK, NY--(Marketwire - Apr 12, 2012) - For women seeking the best hair or beauty products, picking out a preferred brand can be difficult. Though many of them are packaged differently, the cosmetic products on the market typically offer very similar results, and make marketing claims that are largely interchangeable. A company called Keranique is seeking to change that, however, with a new line of products that stand out as unique in a crowded industry. The newly-unveiled Keranique product line embraces scientific standards of excellence and has developed the first hair re-growth product to win FDA approval.
The FDA's seal of approval is proof positive of the company's commitment to creating products that work because of their foundations in science. While many hair products come with claims to be "scientifically formulated," many of them are marketed toward women and men alike. Keranique's products take full advantage of the available scientific evidence, however, and are uniquely formulated to compliment the pH levels found in women.
And this is not the only way in which the new product line embraces science. The products, in addition to being formulated with a woman's biochemistry in mind, are also meant to offer protection against various causes of hair damage. The products in the Keranique line protect hair from the heat and humidity that are often given off by different hair styling implements.
Still, it is the FDA approval that cements the Keranique product line as uniquely effective. Specifically, the Keranique kit contains the only FDA-approved product designed to re-grow lost hair. This hair re-growth product comes, along with Keranique's other products, in a hair restoration kit.
The products in that kit are complimentary, meant to be used together. Among them are a shampoo, which thickens, revitalizes, and cleanses hair; a conditioner, which strengthens hair and lends it volume; an intensive scalp treatment, scientifically formulated to improve the appearance of hair in a matter of days; and a follicle-boosting serum, designed to provide hair with a thicker and fuller appearance.
But what will surely attract many consumers to the kit is the hair re-growing product. This Keranique product contains 2 % minoxidil, a key ingredient and the only OTC ingredient approved by the FDA for the re-growth of hair. It is this product that makes the Keranique kit a unique option for women seeking fuller, more lustrous heads of hair.
Keranique is a line of hair products that are unique for their scientifically advanced formulas; they are made with a woman's body in mind, and designed to protect against heat and humidity while also balancing pH levels. The ingredients in the Keranique products have been shown to be effective in lending a woman's hair thickness and volume, and its minoxidil product is known for re-growing hair that has been lost -- the only OTC product of its kind to win FDA approval. More information about the Keranique kit and the products contained within it can be located at keranique.tv.