MAYNARD, MA--(Marketwire - Dec 18, 2012) - Kaon Interactive, the leading provider of interactive 3D product marketing content, today announced the Kaon v-Rack™, a free-standing interactive product demonstration rack for network and telecom marketers. The new Kaon v-Rack product offers an interactive, highly-realistic and engaging way to demonstrate and differentiate complex telecom rack-based products and solutions, while clearly showing how they integrate and work together.
"It is impossible to take a seven foot rack that weighs 1000 pounds, put it on its side, and demonstrate how products can be configured within it," said Gavin Finn, Kaon Interactive's President and CEO. "Telecom products previously excluded from trade shows, due to shipping cost and size, can now be demonstrated virtually and prospects can view network infrastructures and connectivity systems that were not possible before, even when physical products were present. Our new Kaon v-Rack allows marketers to clearly show their competitive product differentiation on the expo floor, while virtually showcasing entire product solution sets."
Differentiate and Virtually Showcase Telecom Products Like Never Before
The new Kaon v-Rack is an all-in-one, fully integrated unit that combines a physical server rack with two 42" Kaon v-OSK® high-definition touch screen appliances. The touch screens showcase interactive 3D Product Models and allow prospect to experience virtual products from every angle, explore options and features (open drawers, change components, demonstrate processes, etc.) and control their own personalized experience based on individual preferences. For the first time, telecom prospects can now truly interact with products in their natural environment (a real rack). Users can look inside the hardware to see intricate product details, consistent marketing messages and understand functionality, something that would be almost impossible to demo on the physical products within a server rack. In addition, the Kaon v-Rack offers a virtual marketing repository for all of a telecom company's content, incorporating their 3D Product Models, collateral, network flow diagrams, presentations and more.
See the Kaon v-Rack in action on the trade show floor at Cisco Live! Kaon v-Rack video: http://youtu.be/Ef2d324H2As
The Kaon v-Rack provides users with an innovative way to virtually demonstrate their entire family of storage, switches, servers or routers. Customers can engage with 3D Product Models on interactive touch-screens mounted within an actual rack, creating a user experience relevant to a real-world environment. This generates more conversation around products, giving companies a much better understanding of their customers' needs, and allows them to demonstrate and communicate product features on the 3D Product Models that companies wouldn't have been able to show, even if the physical products were present.
Pricing & Availability
The Kaon v-Rack is now available immediately through Kaon. Please call Kaon for pricing at 978.823.0111.
About Kaon Interactive
Founded in 1996, Kaon Interactive provides interactive 3D product marketing applications that help B2B marketers and salespeople consistently demonstrate and differentiate products anywhere anytime and turn prospects into customers. By combining touch-screen, interactive features with 3D photo-realism, Kaon's 3D Product Models transform product marketing content into visual product storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 4,000 Kaon interactive applications are being used at worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and on customer and partner websites by leading global product manufacturing companies including Cisco, Juniper Networks, BD, GE Industrial, Waters and Belden. To experience a demonstration and learn more about Kaon or pricing, visit www.kaon.com or call us at 978-344-4106.
Copyright (c) 2000-2012 Kaon Interactive, Inc. All rights reserved. All other trademarks are the property of their respective owners.