SAN FRANCISCO, CA--(Marketwire - Oct 23, 2012) - Kanjoya, Inc. has built a technology that can detect, analyze, and measure the emotion in content. This product, called Crane, provides the first automated measure of emotion-aware sentiment, allowing its clients and partners to better understand how their audience is feeling, and provide a more customized and valuable view of a group of people.
Last night Kanjoya launched Crane Election Hub a resource for tracking and examining the nation's reactions and opinions to campaign-trail events such as last night's Presidential Debate. Crane's algorithm tracked Twitter conversation occurring during and after the debate to produce a detailed and consumable view into the public's attitudes.
The technology start-up based in San Francisco has since analyzed the findings and written about it on their blog. They concluded that Obama commanded more substantive positive reactions, with presidential terms such as "leadership" and "commander" associated with happy tweets about Obama. Much of the positive emotion around Romney, in contrast, revolved around "horses," "bayonets," and "battleships" -- references to Obama's quip on the nature of America's military -- and these tweets were gleeful and amused rather than impressed. See the full analysis here.
Crane Applied Elsewhere
Crane's use cases are broad. Kanjoya has deployed the emotion-aware technology across popular culture, monitoring and analyzing emotions around the Super Bowl, the GOP Primary Race, and more. For business clients, Crane brings next-generation, emotion-based sentiment analysis, with integrations in both Salesforce's Marketing Cloud Social Insights ecosystem and Yammer's Enterprise Social Network.
Kanjoya develops technologies that enable real understanding of human expression. As experts of social dialogue, they provide solutions through social discovery, conversational marketing, and emotion-aware sentiment analysis that bring their clients and partners closer to their audience. Anchored by one of the world's largest social media properties, Experience Project, Kanjoya provides immense value for members while learning how emotions, experiences, and demographics are communicated in language at scale.
Kanjoya is a startup based in San Francisco. Investors include Floodgate, Baseline, SV Angel, and D.E. Shaw. Visit their blog to see the different ways emotion plays an important role in the future of the social web.