Just Launched: Winefox.ca Brings You the Sly on Wine

TORONTO, ONTARIO--(Marketwire - June 15, 2011) -

Editors Note: There is a photo and a video associated with this press release.

Just launched, Winefox.ca is a fun and informative website for people interested in wine, from the quietly curious to the passionate connoisseur.

Anti-snob through and through,Winefox.ca features easy-to-understand reviews and articles by some of Canada's most knowledgeable wine experts, including Jennifer Huether and John Szabo, two of only three Master Sommeliers in the country. As well, Winefox.ca will carry celebrity interviews, recipes, travel content and five weekly blogs, all focused on the world of wine.

"The goal of Winefox.ca is to be Canada's go-to destination for anyone interested in wine, whether they want to share, learn and discuss wine, build their personal wine profiles and online cellars, or simply find a wine to take to their next dinner party," says Dean Ostilly, General Manager of Winefox, a subsidiary of Torstar Corporation.

Entertaining how-to video clips, hosted by wine expert David Farnell, cover topics such as how to master the art of pouring wine, decanting and ordering from daunting restaurant wine lists. Helpful service articles contain expert tips and tricks, such as this summer's top five patio wines and killer corkscrews for the budding oenophile. Plus, links on the site allow users to gain access to wine experiences, gear and once-in-a-lifetime getaways.

Beyond the website, Winefox on Facebook and Twitter will provide further opportunities to share and engage. Winefox will also be expanding to include a mobile and tablet app.

"Unlike many other wine sites, Winefox.ca is unintimidating and fun. Now everyone can get the sly on wine," says Ostilly.

About Torstar Corporation

Torstar Corporation is a broadly based media and book publishing company listed on the Toronto Stock Exchange (TS.B). Its businesses include the Star Media Group led by the Toronto Star, Canada's largest daily newspaper, and digital properties including thestar.com, toronto.com, Workopolis, Olive Media, and eyeReturn Marketing; Metroland Media Group, publishers of community and daily newspapers in Ontario; and Harlequin Enterprises, a leading publisher of books for women.

Find Winefox on Facebook at www.facebook.com/winefox

Follow Winefox on Twitter @WinefoxCA

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20110614-winefox_june15_pic.jpg

To view the video associated with this press release, please visit the following link: www.youtube.com/watch?v=jluzsG-4-CA

To view more Winefox videos, please visit the following link: http://www.winefox.ca/tools-tips/wine-101/