NEEDHAM, MA--(Marketwire - Oct 17, 2012) - Cross channel marketing intelligence software provider Visual IQ today announced that Sr. Director, Client & Industry Solutions, Josh Dreller will address digital marketers at MediaPost's OMMA Social event on October 24, 2012 in Los Angeles. Dreller will join a highly-anticipated panel, "Social Attribution: Proving Social Media's Role in the Marketing Mix," which will delve into where social fits in the broader framework of marketing channels.
During the session, panelists will deliver insights into attribution and its role in determining the value of social media marketing efforts. Dreller will address why social media is typically undervalued when it is only given credit by being the last touchpoint before a conversion, and he will discuss the role cross channel attribution plays in recognizing the true marketing value of social media. Dreller is an expert on the subject and helped author a recent Visual IQ whitepaper titled, "Four Crucial Takeaways on Attribution & Facebook ROI."
There is a lot of talk about attribution, the art and science of figuring out how different channels lead to an eventual purchase or other sort of interaction with the consumer. In fact, advertisers are working hard to figure out the diverse roles of different media in affecting outcomes -- did the TV ad blitz cause a spike in Google searches? Which keyword buy performed best? What role did product placement play? While attribution covers the entire swath of channels, it becomes arguably more complex when social enters the mix because it so often combines earned and owned media into what has historically been a paid-only mix. This session will explore social attribution and how it can be used to prove social media's role in the complex marketing equation.
OMMA Social is a leading social media marketing event presented by MediaPost that brings together leading agencies and brands. This event is taking place at the Hyatt Regency Century Plaza, at 2025 Avenue of the Stars in Los Angeles. To learn more or to see the full agenda, please visit http://www.mediapost.com/ommasocial/agenda/
Wednesday, October 24, 2012 at 10:15 a.m. PT
In addition to Dreller, the panel will include observations from:
- Thierry Ascarez, VP of Business Development, Radionomy
- Craig Davis, CEO, Relevvant
- John Dietz, VP, Products, Adometry
- Rob Lethern, Founder and CEO, Optimal
- Catharine P. Taylor, Columnist, MediaPost (moderator)
About Visual IQ
Visual IQ produces the world's most powerful cross channel marketing intelligence software products. Its hosted IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies' marketing data and provides actionable recommendations to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix -- both online and offline.
The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution management and scenario-planning science that clearly and accurately show marketers where opportunities exist for optimization and improvement. In 2012 Visual IQ was named a leader in both interactive attribution and cross channel attribution by Forrester Research.
Visual IQ can be reached at email@example.com or by visiting www.visualiq.com.