SAN DIEGO, CA--(Marketwire - Oct 15, 2012) - According to a recent report from Fox Business, social media may not be a particularly new phenomenon, but it is nevertheless gaining significant traction among small business owners. In particular, the report notes, small business owners are becoming increasingly savvy about the different ways in which LinkedIn can be used. The report notes three distinct benefits that small business owners receive from LinkedIn membership; it has also garnered the attention of social media consultant James Price of San Diego. Price has responded to the Fox report with a new statement to the press.
One of the ways in which LinkedIn can be used is as a recruiting device. The report notes one New York City business owner who saves each and every business card that comes into her possession, then seeks those individuals on LinkedIn. She uses this method to scour the Web for promising new talents and potential associates for her company. "This, in many ways, gets to one of the oft-forgotten cruxes of what social media is all about," notes James Price of San Diego. "It is not just about branding yourself and spreading your message, but about actually getting social, connecting with people and networking in ways that can generate positive results online and offline alike."
Fox cites a second business owner who uses LinkedIn for a slightly different purpose -- namely, to compile and organize groups of like-minded individuals with different industries, then to effectively use these pools of people as an online "think tank." "In terms of bouncing ideas off people, LinkedIn can have surprising merit," offers Price. "As the article notes, it is like networking at a conference or seminar, but in real-time, and all online."
The third business owner mentioned in the Fox report simply uses LinkedIn for strategic networking, choosing to join as many groups as she can in order to further her business and career goals. According to Price, the ability to network, with different people and for different reasons, is what truly makes social media worthwhile for business professionals. "A lot of businesses use social media sites for corporate branding," he explains. "However, it is equally important for business owners to brand themselves."
James Price, of San Diego firm Aero Financial, was an early proponent of the power of social networking for small businesses. At his company, he provides services to small and mid-sized businesses across the country, including accounting services, business plan development, and social media deployment.
James Price of San Diego is the Chairman and CEO of Aero Financial, a firm devoted to providing superior business development and marketing services to companies of all kinds. With 25 years of experience in the financial sector, Price is skilled at discovering promising, under-funded business ventures and building them up through public financing options and investment banking. A proud veteran of the United States Army, James Price currently sits on the board of numerous organizations, including the YMCA of San Diego and the I AM Foundation.