BOSTON, MA--(Marketwire - Oct 1, 2012) - eMetrics Summit -- iPerceptions Inc., a leading and trusted provider of online Voice of Customer (VoC) analytics derived from actual visitor feedback, today announced iPerceptions Facebook User Feedback, the first survey solution for Facebook that uses an 'active invitation' methodology. Active solicitations ensure that companies accurately gauge visitors' satisfaction and experience by collecting a representative sampling of all users who visit that Facebook page, rather than just a few. Interested parties can stop by the iPerceptions booth #116 during the eMetrics Summit, September 30 - October 4, 2012.
Other Facebook feedback solutions simply gather user-generated approvals -- such as 'likes.' Likes are not user-generated feedback or randomly collected and therefore do not accurately reflect the sentiments of the full set of users. This type of non-representative sampling can cause companies to make poor decisions based on misguided zeal to please a few, vocal users.
"iPerceptions has significant experience in analyzing forums, media and community sites and we are excited to bring our approaches to Facebook," said Duff Anderson, Vice President of Insight at iPerceptions. "By using active solicitation in conjunction with our expertise we can obtain a representative sample that recognizes and measures the true value of a company's Facebook strategy."
Many Facebook user feedback tools gather quantitative data, which is what users are doing on a company's Facebook page. While this is important, iPerceptions Facebook User Feedback collects qualitative data -- essential to know why users came, if they were successful, what they thought of the page, and how this affected their brand perception. Qualitative data can offer companies meaningful guidance for increasing conversions, lifting brand perception and improving the organization's Facebook page.
Unlike other Facebook surveys that are embedded on static pages, iPerceptions brings the proven 'active invitation' methodology that is used in the company's leading website VoC listening solution to Facebook. This approach ensures that surveys are a) active rather than passive b) delivered on arrival and c) branded by the organization.
iPerceptions Facebook User Feedback solution also includes:
- Benchmarking - By insisting on four standard questions in every survey, iPerceptions is able to offer benchmarking capabilities that allow organizations to know how they compare to others in their industry and target improvements accordingly.
- Custom Questions - Companies can include custom questions to address tactical issues that arise on an ever-changing basis.
- Integrated Dashboard - Organizations can access Facebook surveys and feedback from the same portal they access their iPerceptions website VoC analytics.
Pricing and Availability
iPerceptions Facebook User Feedback is immediately available as a standalone product or as an add-on to iPerceptions webValidator. Pricing starts at $7,500 per year for an annual subscription.
iPerceptions is a leader in online Voice of Customer (VoC) analytics, using sophisticated intercept survey techniques to gather feedback from representative samples of actual website visitors. Its 4Q Suite and webValidator Continuous Listening solutions turn millions of data points into easy-to-understand strategic and tactical decision support for clients around the world. Augmenting its unique ability of giving website traffic a voice is iPerceptions' advanced integration technology, allowing clients to combine individual visitor feedback with session-level data provided by multiple best-of-breed web analytics solutions for enhanced analysis and understanding. For more information, please visit www.iperceptions.com.
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