PORTLAND, OR--(Marketwire - Sep 24, 2012) - iovation, the Device Reputation Authority™ protecting online businesses from fraud and abuse, today announced it will be part of a panel discussion, "Emerging Technology: The Impact on Customer Identification," at the upcoming Merchant Risk Council (MRC) 2012 Fall Platinum Meeting in Seattle, Washington. Andy Mallinger, iovation's Director of Product Management, will discuss the technology behind device identification and how merchants are successfully using it both to quickly identify their best visitors and to catch behavior coming from known crooks. Mallinger will share this information alongside fellow panel members from Microsoft, Etsy and TeleSign.
"Consumer-facing fraud costs retailers more than $100 billion a year, according to a recent LexisNexis® True Cost of Fraud study, and that is just unacceptable," said Mallinger. "While retailers may have a variety of tools to stop fraud, none of those do it as effectively and quickly as device identification combined with worldwide device reputation data. I'm looking forward to sharing information with leading merchants at MRC Seattle while also sharing how device reputation is an emerging technology for customer identification."
In the panel discussion, Mallinger will detail the latest trends in fraud types and share how iovation identifies crooks through the reputation of their devices. Attendees will learn which devices and operating systems iovation most often finds associated with fraud, where fraudsters are launching their attacks from, and hear real-world examples of how retailers are being attacked by criminals and how they're stopping those onslaughts. Mallinger will also explain the differences and challenges in fighting fraud between mobile and traditional devices.
The company, through its ReputationManager 360 service, tracks the reputations of everything from desktops to laptops, mobile phones to tablets, and gaming consoles to smart TVs. By utilizing iovation's device reputation intelligence gathered across its network of hundreds of customers and thousands of security professionals, merchants can determine whether or not a device would be likely to conduct a fraudulent transaction. This unique iovation capability makes it possible to proactively identify devices that are associated with abuse and stop bad actors before they can strike.
The panel discussion will be held at The Fairmont Olympic Hotel in Seattle, Washington on October 2, 2012 at 3pm Pacific Time. For more information about MRC's 2012 Fall Platinum Meeting, go here.
About iovation
iovation protects online businesses and their end users against fraud and abuse through an industry-leading combination of shared device reputation and real-time risk evaluation. More than 2,000 fraud managers around the globe leverage iovation's database of Internet devices and relationships between them to determine the level of risk associated with any type of online transaction. Retail, financial services, social network, gaming and other companies make real-time queries to iovation's knowledge base of more than one billion devices from every country in the world. Every day, iovation stops over 150,000 fraud attempts. For more information, visit www.iovation.com.