PORTLAND, OR--(Marketwire - Oct 1, 2012) - iovation, the Device Reputation Authority™ protecting online businesses from fraud and abuse, today announced it will be part of a joint presentation with Experian entitled "iovation's Vision: Our Growing Reliance on Handheld Devices," at the upcoming Experian Identity and Fraud Forum 2012. Jon Karl, iovation's Co-Founder and Vice President of Corporate Development, will explain how device identification protects businesses and consumers from mobile fraud, and share trends in mobile device adoption.
"Despite the astronomical growth in mobile device usage, with the average person having four devices, companies have not necessarily implemented the same fraud safeguards with mobile devices as they have with 'traditional' Internet devices," said Karl. "I'm excited to share how companies can face these increased demands and challenges head on by using real-time device identification to reduce transaction hurdles for end-users and protect companies from fraudsters."
In the presentation, Karl will detail the processes involved in identifying the hidden relationships between devices and how their reputations can be used to fight fraud. He'll also explain how a better understanding of customer device usage can provide a better overall customer experience.
The company, through its ReputationManager 360 service, tracks the reputations of everything from desktops to laptops, mobile phones to tablets, and gaming consoles to smart TVs. By utilizing iovation's device reputation intelligence gathered across its network of hundreds of customers and thousands of security professionals, merchants can determine whether any device would be likely or not to conduct a fraudulent transaction. This unique iovation capability makes it possible to proactively identify devices that are associated with abuse and stop bad actors before they can strike.
The presentation will be held at The Grove hotel in Hertfordshire, UK on October 2, 2012 at 3pm GMT.
iovation protects online businesses and their end users against fraud and abuse through an industry-leading combination of shared device reputation and real-time risk evaluation. More than 2,000 fraud managers around the globe leverage iovation's database of Internet devices and relationships between them to determine the level of risk associated with any type of online transaction. Retail, financial services, social network, gaming and other companies make real-time queries to iovation's knowledge base of more than one billion devices from every country in the world. Every day, iovation stops over 150,000 fraud attempts. For more information, visit www.iovation.com.