'Internet of Things' Projects Embrace New RTI Business Model

SUNNYVALE, CA--(Marketwired - Jul 16, 2013) - Real-Time Innovations (RTI), the real-time infrastructure software company, today announced the significant momentum achieved by its aggressive new business model, rolled out last fall. Introduced in September 2012, RTI Open Community Source (OCS) and royalty-free licensing created a surge of new commercial customers, developers and projects. In less than a year RTI logged:

• A more than 100 percent increase in project design win rate
• Nearly 70 new Infrastructure Communities (ICs)
• A 500 percent increase in online forum activity, easily the busiest in the industry
• A 50 percent reduction in sales cycle

The RTI Connext™ family of products implements the Data Distribution Service (DDS) "Internet of Things" protocol and fundamentally makes devices work together as a single intelligent system. The application teams often span organizational boundaries and this new business model matches that span. The result is an efficient, affordable system software structure. Customers use RTI Connext DDS software as a universal software platform across departments, projects and industries.

The new OCS licensing offers RTI Connext DDS software with a fully sharable source at absolutely zero cost. For those wanting advanced functionality, new commercial pricing eliminates runtime charges and simplifies license counting. Combined, this dual license model dramatically lowers both friction and cost. It makes fast, scalable RTI infrastructure software the easy choice for connecting real-time applications and systems.

The model offers broad licensing and volume pricing to entire ICs. ICs range from single projects to large organizations spanning hundreds of companies. Examples include single companies such as Audi's test division, sites like the John Hopkins Applied Physics Laboratory, large organizations such as the US DoD's unmanned vehicle program, and industry-wide consortia like the Integrated Clinical Environment (ICE) standard for medical systems.

"Current pricing and licensing models for large, distributed systems make standardizing on a common architecture extremely expensive. RTI recognizes the need for infrastructure pricing to evolve with the technology," said Curt Schacker, chief commercial officer at RTI. "Since announcing our new OCS licensing, RTI has seen significant growth in design wins and commercial licenses. Together, our innovative technology and liberating pricing make common software architecture both achievable and affordable for the first time."

CEO Stan Schneider added, "Customers love our new business model! It combines the ease of access of open source with fair, simple, and open commercial pricing that just makes sense. Our design win explosion is the result of dramatically reduced friction and sales cycles."

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Supporting Resources

• RTI whitepapers: http://www.rti.com/resources/whitepapers.html
• RTI website: http://www.rti.com
• RTI IC licensing model: http://www.rti.com/IC
• RTI news: http://www.rti.com/company/news
• RTI products: http://www.rti.com/products/index.html
• Follow RTI on Twitter: http://twitter.com/RealTimeInnov

About RTI
RTI is the real-time infrastructure software company for the Internet of Things.
RTI provides the messaging backbone for the world's most demanding real-time systems. RTI Connext™ software enables applications and devices to seamlessly share information and work together as one.

RTI is committed to open standards, open community source and open architecture. RTI provides the leading implementation of the Object Management Group (OMG) Data Distribution Service (DDS) standard.

Our customers are building device networks in aerospace and defense, process automation, financial services, energy, automotive, health sciences and transportation. RTI is privately held and headquartered in Sunnyvale, California.

RTI, Real-Time Innovations, RTI Data Distribution Service, and Connext are registered trademarks or trademarks of Real-Time Innovations, Inc. All other trademarks are property of their respective companies.