SAN MATEO, CA--(Marketwire - Aug 6, 2012) - Viralheat, the social media management and intelligence company, today announced it has been listed as an Innovator in Info-Tech Research Group's Social Media Management Platforms (SMMP) Vendor Landscape. The research firm rated Viralheat's comprehensive social media management and intelligence platform with a score of 90 out of 100 in their Value Scale. The report evaluated social media platforms from 12 major vendors, including HootSuite, Sysomos, Radian6 and Lithium.
The Innovator category exists to identify vendors that have demonstrated innovative product strengths that act as their competitive advantage in appealing to niche segments of the market. Viralheat appeals particularly to small and medium businesses due to its affordable price point and quick and easy self-sign-up process. According to Info-Tech Research Group, vendors in this category are poised to emerge as Champions.
Viralheat is trusted by more than 5,000 brands and social media experts that monitor more than 10,000 trends and competitors on a daily basis. In addition to the competitive pricing, Info-Tech Research Group recognized Viralheat for its strengths in analytics, influencer reports and natural language processing.
According to the report, "The increasing complexity of social media, coupled with the rising importance of social channels, has led to a market for formal management platforms. Organizations with an active presence in social media (i.e. multiple services or pages) should strongly consider selecting and deploying a social media management platform."
Info-Tech Research Group defines SMMPs as solutions that offer a host of features for effectively monitoring the social cloud and managing an organization's presence in the social cloud. SMMPs give businesses the tools they need to run social campaigns in a timely and cost-effective manner. SMMP functionality broadly falls into three categories: account and campaign management, in-band response and social monitoring/analytics.
Info-Tech Research Group Vendor Landscape reports recognize outstanding vendors in the technology marketplace. Assessing vendors by the strength of their offering and their strategy for the enterprise, Info-Tech Research Group Vendor Landscapes pay tribute to the contribution of exceptional vendors in a particular category.
About Info-Tech Research Group
With a paid membership of over 25,000 members worldwide, Info-Tech Research Group (www.infotech.com) is the global leader in providing tactical, practical Information Technology research and analysis. Info-Tech Research Group has a fourteen-year history of delivering quality research and is North America's fastest growing full-service IT analyst firm.
Viralheat is the social media management and intelligence company that makes it easy for you to manage social and put it to work for your business. Trusted by more than 3,000 brands, Viralheat combines social media management and intelligence in a single platform encompassing account management, monitoring, engagement and analytics. With its comprehensive platform and flexible pricing, Viralheat easily scales as your social programs and business needs evolve. Viralheat is headquartered in San Mateo, Calif. For more information, visit www.viralheat.com.