AUSTIN, TX--(Marketwire - Jul 25, 2012) - Although most U.S. consumers have not insured their mobile device using one of the plans offered by their mobile operator, the probability of having this type of insurance greatly depends upon the type of phone owned. A recent iGR study shows that smartphones are more likely to be insured than basic cell phones, and that phones with the Android operating system are more likely to be insured through the mobile operator than those with the Apple iOS operating system.
iGR surveyed more than 1,000 U.S. consumers about their current use of mobile phones and wireless technologies, and inquired about the use of insurance on their current mobile devices and planned purchases. About 27 percent of the total respondents said they currently had insurance on their device purchased through the mobile operator. It is important to note that the decision to purchase insurance is related to many variables regarding the consumer's current use of technology, and these many variables are detailed in iGR's recent report.
Using its extensive end user behavior data, in this report iGR has forecasted handset, smartphone and tablet sales to 2016. iGR's research shows that the percent of devices sold with insurance increases over the forecast period in part due to the increased penetration of smartphones. iGR believes that smartphones are more likely to be sold with insurance (due to the higher replacement cost and perhaps more damage-prone displays) than regular handsets.
"The growth in the device damage-theft-loss insurance revenues exceeds the growth of device sales due to the influence of smartphones and tablets purchased from mobile operators," said Iain Gillott, president and founder of iGR, a market research consultancy focused on the wireless and mobile industry. "Our research shows that there are clear trends on the demographics of those who purchase insurance with their new devices -- the challenge for the insurance providers is to demonstrate to consumers the value the coverage provides."
iGR's market research report, U.S. Mobile Device Insurance Forecast, 2011-2016: Are you covered?, provides an overview of U.S. consumers' adoption of insurance policies sold by their wireless/cellular service providers and provides a forecast of the mobile device insurance market to the year 2016.
The following key questions are addressed in the new research study:
- How big is the U.S. market for mobile device insurance through the mobile operators?
- How many subscribers purchase damage, theft and loss insurance through the mobile operators?
- How many devices (handsets, tablets and smartphones) are sold with damage, theft and loss insurance through the mobile operators?
- What is the perceived price paid by respondents for device insurance?
- What is the actual (average) price of device insurance, by cellular carrier?
- What is the tendency by age of respondent to purchase device insurance?
- What is the tendency by gender of respondent to purchase device insurance?
- What is the prevalence of insurance on current mobile phone by various demographics?
- What is the tendency by "primary use of phone" to purchase device insurance?
- What is the tendency by OS of device to purchase device insurance?
- What is the tendency by cellular service provider to purchase device insurance?
- What is the tendency by OEM brand of phone to purchase device insurance?
- What is the tendency by purchase price of phone to purchase device insurance?
The information in this report will be valuable for:
- Insurance companies offering mobile device insurance services
- Mobile operators
- Device OEMs
- Content providers and distributors
- Financial analysts and investors.
The new report can be purchased and downloaded directly from iGR's website at www.iGR-inc.com. Alternatively, contact Iain Gillott at (512) 263-5682 or at Iain@iGR-inc.com for additional details.
iGR is a market strategy consultancy focused on the wireless and mobile communications industry. Founded by Iain Gillott, one of the wireless industry's leading analysts, in late 2000 as iGillottResearch, iGR is now entering its twelfth year of operation. iGR continuously researches emerging and existent technologies, technology industries, and consumer markets. We use our detailed research to offer a range of services to help companies improve their position in the marketplace, clearly define their future direction, and ultimately improve their bottom line.
iGR researches a range of wireless and mobile products and technologies, including: smartphones; tablets; mobile applications; bandwidth demand and use; small cell architectures; DAS; LTE; WiMAX; VoLTE; IMS; NFC; GSM/GPRS/UMTS/HSPA; CDMA 1x/EV-DO; iDEN; SIP; macro-, pico- and femtocells; mobile backhaul; WiFi and WiFi offload; and SIM and UICC.
A more complete profile of the company can be found at www.igr-inc.com.