LONDON, ENGLAND--(Marketwire - Aug. 2, 2012) -
Editor's Note: There is a photo associated with this press release.
Hyundai is launching a dynamic multi-format campaign with Eye at Gatwick Airport to welcome Korean passengers to the games this summer. This follows the start of a new Korean Air service between Gatwick and Seoul's Incheon Airport earlier this year.
Eye collaborated with MPG/MC, Innocean Worldwide UK and M&C Saatchi London to produce Hyundai's campaign at Gatwick which will bring the message about the brand's commitment to producing stylish, high quality and efficient vehicles to millions of passengers this summer.
Hyundai's message will be appearing on bespoke wall wraps, our Digital Arrivals Network, the large format Welcome Arch and Gatwick's premium security lane. Hyundai is the first advertiser to use Gatwick's premium security lane.
Spencer Sheen, Head of Retail and Media at Gatwick Airport said: "Hyundai has created a bespoke campaign at Gatwick which exploits the flexibility of airports as an advertising environment. Gatwick has launched several new routes to Asia and we now have direct flights to Seoul, Beijing, Hong Kong, Hanoi and Ho Chi Minh City. We hope to welcome more new brands to Gatwick targeting passengers from these areas."
Sarah Parkes, Executive Vice President and General Manager Eye, said: "We're passionate about inventing possibilities out of home and this flexibility alongside a fantastic new media estate at Gatwick offers great potential in meeting Hyundai's objectives."
At EYE, we are experts at engaging with audiences out of home, we don't sell space we invent possibilities by listening to you, understanding your brand ambition and challenging conventional wisdom. Out-of-Home is a powerful medium for audience provocation and we get it.
Eye Corp Pty Ltd is a wholly owned subsidiary of Ten Network Holdings Limited, a publicly listed company which also operates Network Ten, the broadcaster of Australian free-to-air channels ONE, TEN and ELEVEN.
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