LOS ANGELES, CA--(Marketwire - Sep 19, 2012) - HYFN, a digital agency specializing in custom social application development for the world's largest brands, has announced their enterprise social marketing platform HYFN8 is now out of beta and ready for market. A proprietary software, HYFN8 is focused on helping brands succeed in social by creating, managing and amplifying social media growth on popular sites like Facebook and Twitter with one, easy-to-use tool.
At launch, HYFN8's centralized suite of offerings include:
- A custom app builder to tailor sweepstakes, coupons, video and mobile promotions for personalization or brand compliancy.
- A post section to schedule updates in over 60 languages and regional time zones with the ability to target searches through filtered inboxes and keyword searches.
- A listening section to measure brand perception through sentiment analysis by topic categories, adjectives and positive and negative words.
- Deep analytics and reporting on key performance indicators for campaign management and optimization.
"We're not looking to reinvent the wheel here," said Morgan Harris, Founder and CEO of HYFN. "We realize it's an already crowded market. But after over a decade of creating custom social applications for some of the world's most sophisticated brands and hearing their ailments with social campaign management, HYFN8 is our re-imagined approach to doing social better using the industry's most simple yet comprehensive tools."
HYFN is already a recognized Facebook® Preferred Marketing Developer, a program which recognizes those companies who have built value-added products in one or more of the four key areas -- Pages, Ads, Apps and Insights -- represented by individual badges. HYFN is one of only fourteen developers worldwide that have been awarded three out of the four badges. With plans to include the ability to purchase media through an ad buyer and drive targeted traffic to social apps on HYFN8's next release, HYFN's offering will be competitively in line with that of Adobe, which currently is the only company to represent all four Facebook badges.
HYFN8 first launched in beta around the first quarter of this year to select clients. The overall reception to the social media management platform has been positive with overwhelming results.
"In just about 30 days, we witnessed fan growth increase to over 150% while using HYFN8 to manage social media for one of our global footwear retailers," said Tom Lerra, VP, Digital Executive Producer at Mullen. "That kind of engagement in such a short amount of time was validation that social can definitely deliver visible ROI. HYFN8 is a robust tool that we now use as an integrated solution in managing our client's global social media."
HYFN is a digital agency specializing in custom social, mobile and web application development for the world's largest brands including Nike, Google and Coca-Cola. HYFN8 is the agency's proprietary social media marketing solution that helps brands manage their global campaigns with ease and speed. The agency is part of Facebook® Preferred Marketing Developer Program and is ranked on the 2012 Inc. 5000 as one of the nation's fastest-growing companies. HYFN has offices in Los Angeles and New York City. For more information, visit www.hyfn.com and www.hyfn8.com.