SOURCE: FutureWorks PR
November 07, 2006 14:00 ET
"How to Write" a Social Media Press Release Template Now Available
In Honor of the 100th Birthday of the Press Release, New Worksheet Explains Social Media and the Process of Writing SMPRs
SAN FRANCISCO, CA -- (MARKET WIRE) -- November 7, 2006 --Brian Solis, principal of FutureWorks PR, developed a "how to"
template designed to walk PR and marketing professionals through the
process of writing SMPRs.
On October 28, 1906, Ivy Lee created and issued the first press
release for The Pennsylvania Railroad.
On October 30th, The New York Times printed it verbatim.
Social Media is forcing the evolution of traditional press releases
for specific audiences.
SMPRs are not intended to replace press releases.
template explains how SMPRs can encourage conversations and
participation within target markets.
The "how to" is complementary to the original SMPR Template designed by Todd Defren.
Brian Solis is part of the Social Media Club, which was
founded by Chris Heuer, and its
Working Group dedicated to proposing a standard format for Social Media
Members include Todd Defren and Tom Foremski.
Chris Heuer presented the official SMR format at the recent Society for New Communications
Research event in Boston.
Chris Heuer, Shel Holtz, Tom
Foremski, and Brian Solis host The NMR podcast which chronicles the
development of SMPRs.
"Tom Foremski's call for the death of press releases, Todd Defren's creation of the original
SM Template, and Chris Heuer's vision for the Social Media Club and the
standardization of Social
Media Releases, have triggered unbelievable momentum for the
integration of SM into PR," said Solis. "Early adopters were quick to run
with it and already have several success stories to showcase. This
template is created for everyone else who has yet to learn about the
fundamentals of social media. SM is not only for the elite, it's for
everyone that cares about engaging with markets and customers."
Press Release and Social Media Background Information
Bookmarks - http://del.icio.us/FutureWorksSMPR
Brian Solis is the principal of FutureWorks, an award-winning PR and Social Media agency
based in Silicon Valley. Solis also blogs at PR2.0.
Follow the jump for more information.
Images and Examples
RSS Subscription Links:
Briansolis brian+solis todd+defren chris+heuer socialmedia social+media futureworks futureworkspr smpr publicrelations pr public+relations press+release press+releases pressreleases pr2.0 pr20 pr+2.0 newpr seo smo media