High Tech Gadgets Get First Cradle-to-Grave Electronics Recycling Program in the U.S.

VISTA, CA--(Marketwire - Jul 26, 2011) - E-World Online, a leading provider of electronics recycling solutions, and Scottsdale, Ariz.-based Earth911, Inc., operator of the nation's largest recycling directory, have partnered to deliver a unique comprehensive solution for the proper recycling and disposal of electronic waste aimed at consumers and manufacturers.

E-World Online administers the electronics recycling programs of leading manufacturers like Sony Electronics Inc., Acer America Corp., and ViewSonic among others. Through E-World's partnership with Earth911, these manufacturers will have the opportunity to label their packages and products for e-waste recycling, guiding more consumers to local options via the Earth911 Recycling Directory. The directory, the largest and most accurate source of local recycling information in North America, operates through Earth911.com, iRecycle® mobile applications, and 1-800-CLEANUP®.

The alliance solves a complex issue for manufacturers of electronics nationwide, many of whom are held accountable by state regulations to collect specified amounts of e-waste for recycling, as well as demonstrates that the e-waste is being handled responsibly.

"By placing Earth911 messaging directly on their product, a manufacturer provides a branded call to action that their consumers can use right away to find recycling locations in their own community," said Earth911 President, Corey Lambrecht. "The continuity of this new partnership takes a major burden off manufacturers and allows them to keep focus on their core businesses."

Recycling and safe disposal messages for consumer products have traditionally been delivered almost exclusively by state and local governments, and often on a community level. This system has resulted in a patchwork of different recycling and safe disposal messages and the means by which they are communicated to consumers.

"When it comes to protecting our environment one of the most important things we can do is empower consumers to maximize their own recycling efforts," said E-World Online president, Cindy Erie. "Partnering with Earth911 will allow us to continue providing our manufacturer clients the comprehensive services necessary to ensure their compliance with state recycling regulations, while helping them to seamlessly integrate consumer education."

To the benefit of both consumers and electronics manufacturers, the new partnership between E-World Online and Earth911 facilitates the administration of all aspects relating to extended producer responsibility from consumer drop-off to downstream material management including:

• Negotiation with all recyclers and collectors on behalf of client,
• Real time status reporting,
• Email calendar alerts with key deadline dates,
• Document library access,
• Legislative updates and correlating adjustments in requirements,
• Audits of all recycling partners in accordance to R2 or e-Steward certification standards,
• Access to auditing reports, and
• Direct and branded consumer education and service.

For more on E-World Online, visit www.e-worldonline.com. For more on Earth911, visit www.earth911.com.

About E-World Online and its Manufacturer Interstate Take-back System (MITS)
E-World Online administers comprehensive e-waste take-back programs across the country for leading consumer electronics manufacturers. The Manufacturer Interstate Take-back System (MITS) network, comprised of either R2- or e-Steward-certified recyclers, will collect an estimated 42 million pounds of e-waste for some of the world's leading consumer electronics manufacturers in 2011. MITS is able to offer services in nearly all 50 states and provides manufacturers with a solution to monitor collection progress in real-time and guides consumers with information about local e-waste recycling options in their communities. E-waste accounts for 2-5% of municipal solid waste streams, and according to the EPA, only 18% of e-waste is recycled. E-World Online is a division of E-World Recyclers of Vista, Calif. For more, see www.e-worldonline.com or call (877) 342-6756.