AMSTERDAM, NETHERLANDS--(Marketwire - May 26, 2011) - Premium international beer brand
Heineken® today announced the launch of the eagerly-awaited second
film from its global Open Your World campaign, called "The Date".
'The Date' will officially premiere on the Heineken® YouTube channel
Facebook page today and follows the Clio award-winning film 'The Entrance',
which launched globally in December 2010, receiving over 4 million hits on
YouTube in the first three weeks of its release, and will be activated in
countries by the end of the year.
"The Entrance was a very exciting introduction to our new global campaign,
our quest to make young men love Heineken" says Cyril Charzat, Senior
Global Heineken Brand. "After the most legendary party entrance, we were
up to inspire men to step up their game in other situations."
Created with the same team as The Entrance - leading advertising agency
Wieden+Kennedy Amsterdam, and talented director Fredrik Bond, the film is a
beautifully crafted, yet incredibly high-energy story following the
legend as he woos his stunning date on an epic journey, a glamorous tribute
all magical dates and legendary night-outs.
Eric Quennoy, Executive Creative Director at Wieden+Kennnedy Amsterdam
"It's exciting to continue to find fresh ways to flatter the Heineken
and with 'The Date' we have found another great way to showcase our man's
spectrum of skills. This is just the start of work we hope creates a
conversation between the brand and its drinkers."
Shot on location in London, the hip atmosphere of 'The Date' is
the musical score featuring the catchy 1960s Bollywood track "Jaan
Ho". The film also sees the introduction of a new Heineken Legend.
"With The Date, we are keen to show that we are not creating one hero but
in every Heineken drinker there is a legendary hero in the making" adds
Huijgen, Manager Global Heineken® Communication. She concludes, "We
a great creative adventure as a brand, and as a team. We are just finding
voice and we have the firm motivation to continue on this path!"
In addition to the 'The Date' film, the new Heineken®global brand
see the release of additional supporting material, including a unique
cheek "Legendary Making of" and a music video for "Jaan Pehechaan Ho", with
exciting consumer participation elements launching in the coming months.
films can be viewed on the Heineken® YouTube Channel
http://www.youtube.com/watch?v=57zo8O5pDXc and on the Heineken®
Quick facts about 'The Date':
* The lead character of 'The Date'is Guillaume Dolmans. His date is played
* The commercial was shot at Le Meridien Hotel in Piccadilly, London, and
Rivoli Ballroom, in London's suburb Lewisham.
* The soundtrack titled "Jaan Pehechaan Ho" was written and performed by
Mohammed Rafi, the Hindi playback singer (1924 - 1980).
Quick facts about 'The Entrance':
* 'The Entrance' campaign (film, music video and character films) premiered
Heineken's Facebook fan page at the end of 2010 having been viewed by more
900,000 Heineken fans.
* It has now received almost 5 million views from over 130 countries
* The film launched on TV in Europe in February and was broadcast in North
America in April 2011.
The Heineken brand bearing the founder's family name - Heineken - is
in almost every country around the globe, and it is the world's most
international premium beer brand. Additional information is available
on http://www.heineken.com and on
About Wieden + Kennedy Amsterdam
Wieden + Kennedy is an independent, creatively led advertising agency that
creates strong and provocative relationships between companies and their
Founded in 1992, the Amsterdam office is not a Dutch agency, but truly a
regional European agency specifically built to produce global and regional
campaigns. Clients include Coca-Cola, Levi's, Heineken, Nike, Electronic
Nokia and ESPN.
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Source: Heineken International via Thomson Reuters ONE