SOURCE: HearUSA
June 19, 2008 08:30 ET
HearUSA Teams With Future Sonics to Expand Audiologist Network for Leading Custom-Fit Earphone Products
WEST PALM BEACH, FL and BRISTOL, PA--(Marketwire - June 19, 2008) - Two leading experts in
delivering hearing technologies have teamed up to offer new options for
their customers. Hearing care provider, HearUSA (AMEX: EAR), and Future
Sonics, creator of the Ear Monitors® brand -- the first custom
professional earphones for the top music performers -- have announced
HearUSA will join the Future Sonics preferred provider audiologist network.
Through HearUSA's 190 hearing care centers and its nationwide network of
some 1900 professional audiologists, Future Sonics will offer its clients
personalized ear impressions designed to produce custom-fit products,
including Future Sonics Ear Monitors® brand earphones, custom attenuating
earplugs, and custom sleeves for Future Sonics Atrio® professional
earphones, like those used by many award-winning entertainers.
"HearUSA shares our philosophy regarding quality and reliability, and
provides this through an extensive network of experienced and respected
professionals," said Marty Garcia, founder and president of Future Sonics.
"We believe new and existing clients -- from major touring performers to
the weekend warriors, and anyone looking for custom-fit upgrades for their
earphones -- will now enjoy more options and greater accessibility when
addressing their audio needs and hearing health."
HearUSA expects to see a new generation of customers entering their stores,
driven by Future Sonics' new BIGGER SOUND @ lower volume™ campaign. "The
importance of hearing education and proper care are at the foundation of
our company," said Garcia. "With our major artists like Justin Timberlake,
Tom Petty, Alicia Keys, R.E.M., Reba McEntire, Menudo, and others setting
good examples of responsible listening by using Future Sonics products, we
believe HearUSA provides an excellent venue to spread this message."
HearUSA will also be offering Future Sonics products via its online store
at HearingShop.com. According to Cindy Beyer, senior vice-president of
Professional Services for HearUSA: "Today, more consumers and professionals
are in need of both better hearing care awareness and a customized fit that
helps produce superior audio quality, whether for assisted listening on
stage or their personal media players. Future Sonics' impressive audio
quality and value, along with major star power recognition, creates a
unique opportunity for HearUSA to appeal to a broader, younger
demographic."
Ear Monitors®, Atrio®, Believe Your Ears™, BIGGER SOUND @ lower
volume™, Hear What You've Been Missing™, the "FS" icon and the
associated logos, images and likenesses are trademarks of Future Sonics
Incorporated. All other trademarks are property of their respective owners.
©2008 Future Sonics Incorporated. All rights reserved.
About HearUSA
HearUSA, Inc. provides hearing care to patients primarily through more than
190 company-owned hearing care centers, which offer a complete range of
quality hearing aids with an emphasis on the latest digital technology.
HearUSA Centers are located in California, Florida, New York, New Jersey,
Massachusetts, Ohio, Michigan, Missouri, North Carolina, and the province
of Ontario, Canada. The company also derives revenues from its HearUSA
Hearing Care Network, comprised of 1,900 affiliated audiologists in 49
states, as well as its website that enables online purchases of hearing
related products, such as batteries, hearing aid accessories and assistive
listening devices. For further information, visit the HearUSA website:
www.hearusa.com.
About Future Sonics
Future Sonics is the award-winning original innovator of professional
custom and universal fit earphones for personal monitoring with major
concert tours, venues, artists, engineers, broadcasting and houses of
worship worldwide. Their dedication to the finest audio quality,
reliability, personal service and their BIGGER SOUND @ lower volume™
campaign continue to serve the industry's top professionals with their Ear
Monitors® brand, Atrio® brand, SofterWear™ professional products,
OEM product development and production consulting as they have since 1985.
Future Sonics personal monitors are recognized by H.E.A.R.® as products
offering their full range of sound and performance at -- even the lowest
volumes. Future Sonics products are available through their web site at
www.futuresonic.com, from their authorized global network dealers, or your
local audiologists and hearing specialists.
©2008 Future Sonics Incorporated. All rights reserved.