FORT LAUDERDALE, FL--(Marketwire - Sep 26, 2012) - That's the challenge being championed in a newly released book, UnselfishWorld by Richard E. Sasso.
With so much stress and conflict surrounding all of us these days, UnselfishWorld is a refreshing reminder that we can all be a bit more selfless if we try, and that doing so could have a wonderful influence on how we share this world together.
This book is an easy-to-read and heartwarming reflection of how we can empower our instincts to be more unselfish and work in harmony toward the ultimate goal of a better world.
Sasso, President and CEO of MSC Cruises, has spent the last 40 years in the travel industry and says his great passion has always been to try to find a way for people around the world to share something of common good. His search for that bond led him to a clear and simple objective we can each work toward every day: "Encourage ourselves and others to be the most selfless individuals we can be." This is the mission statement in UnselfishWorld and at the core of what Sasso wants us all to embrace. The logo for UnselfishWorld was designed to help foster the awareness of this wonderful new challenge by creatively engaging audiences about this important global vision.
Coupled with the launch of this new book is the UnselfishWorld website (www.unselfishworld.org) and the UnselfishWorld Foundation. Sharing your unselfish acts will be as easy as signing up on the website, and it's free. Donating to the foundation can also be your way to help support this worthy effort. Sasso hopes to engage corporations around the world to add this challenge to their respective mission statements and encourage their employees to take the challenge to heart. The foundation will support many worthy humanitarian causes and include assisting projects, such as Fisher House, Wounded Warriors, and the United Way.
The author plans to take this message around the world through speaking engagements at a variety of goodwill and self-improvement conferences. He is available for additional engagements and can be contacted through the website www.unselfishworld.org or email to firstname.lastname@example.org
Enjoy reading UnselfishWorld. It will change your life and the way you think about others...
About Richard E. Sasso:
Richard Sasso has spent almost his entire business life in the cruise industry. Over the span of 40 years, his accomplishments have included helping create Celebrity Cruises in the late 1980's, serving as president and CEO. Today, he proudly stands at the helm of MSC Cruises' North American headquarters. Among the many awards bestowed upon Richard was the 2011 induction into the cruise industry Hall of Fame. Living in Delray Beach, Florida, Richard and his wife Carmen, will celebrate 40 years of marriage in 2012. They are the proud parents of two grown children, Richard and Krystal, and the very proud grandparents of young Tyler and Stella Sasso. His priorities are his family and friends, and his passion is to see the UNSELFISHWORLD challenge succeed.