MastersGolf.ca Mobile Campaigns Powered By Industry Leaders

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TORONTO, ONTARIO, MEDIA ADVISORY--(Marketwire - April 3, 2008) - Graham Sanborn Media Ltd., announced today that Carlson Marketing Canada, iLoop Mobile and Jambo Mobile have collaborated to deliver s full suite of mobile interactive services for MastersGolf.ca. The highly-innovative collaboration effort will enable Graham Sanborn Media, in association with Carlson Marketing Canada, to offer professional golf tournament properties around the world a fully integrated Internet and mobile solution to enhance their television broadcast coverage in the Canadian market.

The 2008 Masters Tournament television broadcast and video streaming coverage in Canada, commencing April 9, 2008, will be showcased with one of Canada's first $1,000,000 contest to combine the power of the Web with text messaging for the "Match the Leader Board" contest created by Carlson Marketing Canada.

Solution development is led by Carlson Marketing Canada as the mobile and interactive agency of record, will feature text messaging alerts, on demand updates, trivia and contests built with iLoop Mobile's awarding winning mFinity mobile application platform and powered by Jambo Mobile's premium rate SMS aggregation services for connectivity to all the wireless carriers in Canada. The mobile interactive solution and "Match the Leader Board" contest platform will be made available to other professional golf tournament properties under the premium rate SMS short code 181818 in Canada.

"The innovations brought together by Carlson Marketing, iLoop Mobile and Jambo Mobile will provide Canadians with a new way to actively participate in professional golf tournament events," says Jay Murray, President of Graham Sanborn Media. "We are proud to launch our new mobile interactive services and showcase them with our TV and Internet streaming coverage of the 2008 Masters in Canada."

"This campaign is a perfect example of how mobile marketing can be used to engage consumers in new and innovative ways," said Michael Becker, EVP of Business Development at iLoop Mobile. "We are excited that a leading agency like Carlson Marketing Canada has chosen iLoop Mobile to create and manage this campaign, and it is an excellent illustration of how our mFinity platform makes it fast and easy for agencies to launch creative and effective mobile marketing campaigns worldwide."

"The Canadian 2008 Masters' coverage is the perfect tournament to launch our joint solution and we are proud to be working with the teams at Graham Sanborn Media, Carlson Marketing and iLoop Mobile to make it all happen. By powering connectivity to all wireless carriers in Canada, our key contribution to the solution will enable just under 20 million Canadian mobile subscribers to keep in touch with the latest information on professional golf events like the Masters anytime, anywhere," Derek Colfer, VP Strategy, Jambo Mobile.

Full television coverage of the Masters starts next week on TSN, featuring the Par 3 Contest on Wednesday, full tournament coverage Thursday and Friday, and final rounds on Global Saturday and Sunday. Full Internet video streaming coverage of Amen Corner, Holes 15 and 16 and Masters Highlights will run from April 10-13, 2008 at www.mastersgolf.ca.

Carlson Marketing (www.carlsoncanada.com) is the full service agency of record for delivering all interactive media for MastersGolf.ca in Canada. For more information on Carlson Marketing Canada, contact Stephen Fraser, SVP Client Strategy and Insight at sfraser@carlsoncanada.com.

For more information on iLoop Mobile contact Michael Ahearn, VP Marketing at michael.ahearn@iloopmobile.com or visit www.iloopmobile.com.

For more information on Jambo Mobile contact Derek Colfer, VP Strategy at derek.colfer@jambomobile.com or visit www.jambomobile.com.

/For further information: About Graham Sanborn Media Ltd.
Graham Sanborn Media is a full service sports media agency and the exclusive Canadian distributors of Masters Tournament television broadcast, Internet and mobile interactive properties. For more information about Graham Sanborn Media, contact us at info@grahamsanborn.com

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