SAN FRANCISCO, CA--(Marketwire - Aug 14, 2012) - Get Satisfaction, the leading customer engagement platform, today announced it is bringing customer conversation from the community to enterprise social collaboration by integrating with Yammer, a leading provider of Enterprise Social Networks.
The integration brings Get Satisfaction's resolution-oriented customer feedback topics into a company's Yammer activity stream Ticker, enabling companies to rapidly respond to questions, ideas, problems and praise from their customers.
Yammer users will now be able to see what customers are saying about their company and its products in real time from within the social enterprise platform. Companies can prioritize the topic types that need attention or are important to specific employees to generate activity feeds within Yammer. Employees can then easily navigate to the Get Satisfaction customer community to respond, giving them real insight into customer conversations about their products and services. This helps to foster more genuine company-customer connections.
"Yammer and Get Satisfaction are very similar in the way they break down the silos impeding the ability to communicate effectively -- internally with employees or externally with customers," says An Le, Vice President of Business Development, Yammer. "This partnership is a natural extension of our products and business philosophies. It provides a way to bring the customer voice into the social enterprise to generate quicker resolution and customer-driven product ideation."
"We have a company culture where everyone interacts with customers, and the integration of Get Satisfaction with Yammer will help us better leverage customer feedback to build even better products," says Alden Fertig, Product Manager at Ustream, the live interactive broadcast platform. "Channeling what our customers say directly into Yammer makes us even more responsive and efficient, and brings us closer to our customers."
Today's announcement is the latest in a series of major social enterprise integrations, supporting Get Satisfaction's open API strategy that bridges social customers' conversations to the enterprise.
"Customer engagement is at the core of all businesses, and an integral part of any successful enterprise. With Get Satisfaction, companies can build a trusted connection with their customers and easily bring relevant customer conversations wherever they take place: websites, social networks, search and mobile. Regardless of the tools companies use to manage internal or customer facing processes -- whether that's Yammer, Citrix, Jira, salesforce.com, Zendesk, or any other systems -- Get Satisfaction provides you with a platform to drive customer engagement toward productive outcomes," says Wendy Lea, CEO, Get Satisfaction.
About Get Satisfaction
Get Satisfaction is the leading customer engagement platform powering 65,000 customer communities to help companies of all sizes build better relationships with their customers. Get Satisfaction is used by industry leaders such as P & G, Kellogg, Flipboard, Microsoft, and Mint for social marketing, support, product feedback and commerce solutions. Engage with your customers anywhere they are: on your website, Facebook brand page, via organic search, and on mobile devices. For a free trial, visit www.getsatisfaction.com.