WASHINGTON, DC--(Marketwire - Jul 28, 2011) - With the looming debt crisis, The National Committee to Preserve Social Security and Medicare has turned to crowdsourcing to launch their first advertising campaign in more than a decade. Working with GeniusRocket, the DC-based advertising firm which pioneered the crowdsourcing space, The National Committee is taking decisive action to save what they consider essential public programs as Congress debates dramatic spending cuts.
GeniusRocket solicited 28 extraordinary ideas from its community of more than 300 professional production teams over the course of two weeks. One idea was chosen to enter production, and the advertisement was filmed, edited, and finalized in less than two days. The full ad can be viewed here: http://geniusrocket.com/ncpssm-release
"We needed a process that could guarantee enough creative options for our ad without the high fees associated with a traditional ad agency," said Pamela Causey, Director of Communications for the National Committee. "GeniusRocket made this project easy for me to manage and delivered an ad that has real impact."
The advertisement aired on NBC's Meet The Press on Sunday, July 17, and will continue to air on national television as debate continues among Congress regarding spending cuts to manage the nation's ongoing debt crisis.
"Jam Session" is also the first advertisement to be distributed online by GeniusRocket through a new partnership with TubeMogul, a leading video advertising platform. GeniusRocket will deliver more than 190,000 views of the video on social media sites such as Facebook and YouTube, and elsewhere on the web.
The video is one of several political advertisements GeniusRocket has produced, including for the Democratic Congressional Campaign Committee (DCCC) and the National Association of Federal Credit Unions (NAFCU).
GeniusRocket is a creative firm specializing in video advertising production. Using a curated community of professional production teams and a unique, staged production process, they produce high quality and affordable advertisements for political organizations, trade associations, and high profile consumer brands such as Big Red, Aquafina, EconoLodge, Heinz and others. For more information, visit GeniusRocket.com.