BURNABY, BRITISH COLUMBIA--(Marketwire - June 13, 2012) -
- For first time in company history, Future Shop was named a top 25 Canadian brand by Interbrand.
- Best Canadian Brands biennially ranks the top 25 brands according to value and provides insight into their ability to manage brands effectively as a contributor to business performance.
For the first time in company history, Future Shop, Canada's largest retailer and etailer of consumer electronics, was named a top 25 Canadian brand by Interbrand. Holding the 24th position, Future Shop made the list based on company value and ability to operate as an effective brand contributing to performance.
"We're ecstatic to be named one of the top brands in Canada by one of the world's leading brand consultancies, Interbrand," said Nikki Hellyer, Director of Marketing, Future Shop. "Each year, we strive to improve our business, starting with the customer experience and product assortment, to our Price Beat guarantee, installation and services, digital experiences, and more. We appreciate the recognition and look forward to climbing the rankings."
"Future Shop knows what its audience wants, such as seeking the lowest prices on electronics. Because of its sheer size and resulting clout with suppliers, the brand delivers on this promise," said Alfred DuPuy, Managing Director, Interbrand Canada. "They also make an effort to retain customers online and through mobile, including offering expert advice through its Tech Yeah Community. Future Shop has earned a well-deserved spot as a top brand in Canada by consistently fulfilling expectations."
Interbrand's Best Canadian Brands ranking uses the same brand valuation methodology as their Best Global Brands report. Published biennially, Best Canadian Brands ranks the top 25 brands according to value and provides insight into their ability to manage brands effectively as a contributor to business performance.
To view Interbrand's Top 25 Canadian brands, visit www.bestcanadianbrands.com.
About Future Shop
With 149 stores across the country and the nation's premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest retailer and e-tailer of consumer electronics. The company employs more than 10,000 technology enthusiasts, has enabled its website, Futureshop.ca, to deliver unparalleled content about the products it sells. Futureshop.ca also hosts an online community forum and tech blog called Tech Yeah for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information (www.futureshop.ca/techyeah). As a proud corporate citizen, Future Shop has developed solutions to recycle used electronics and is committed to employee volunteerism and supporting non-profit organizations dedicated to transforming local youth into Future Leaders (see www.futureshop.ca/futuregeneration).
About Interbrand Canada
Interbrand Canada offers end-to-end brand management solutions, helping clients identify what's best for their brand and business, and enabling them to act decisively to achieve their goals. Our exceptional knowledge of the Canadian business environment is matched with an ability to develop strategies for succeeding in global markets.
Press room: www.futureshop.ca/media