OMAHA, NE--(Marketwire - Aug 31, 2012) - Front Flip (www.frontflip.com) was named "Mobile App of the Year" at Thursday night's Silicon Prairie Awards held at the Joslyn Art Museum.
The Kansas City-based company, which launched in November 2011, has more than 225,000 users and nearly 800 client locations across the country, including McDonald's, Pizza Hut and Del Taco franchises. Front Flip's Customer Engagement Platform helps businesses know their customers, strengthen loyalty and boost sales.
Customers download the free Front Flip mobile app to connect with their favorite businesses in-store and out. By scanning a business's unique Front Flip code, customers unlock a digital scratchcard for the chance to win a prize on the spot. They can also receive gifts in the mobile app as an incentive to visit again.
For businesses, Front Flip allows them to:
- Delight their customers with a fun experience while capturing visit data
- Track activity and easily see who hasn't been back in 30, 60 or 90 days
- Launch targeted mobile gift campaigns and monitor results in real-time
- Increase traffic, promote menu items and win back customers they haven't seen in a while
Hundreds of nominees were cut down to 48 finalists before voters decided on the 12 Silicon Prairie Award winners.
"As a Kansas City native, I'm so proud to see all of the innovative companies in the region. Front Flip has built a platform that is fun for customers and great for businesses. We are honored to take home the award," said Matt Beckner, Co-Founder and Chief Product Officer.
Front Flip beat out Dwolla, Leap2 and myHomework for the "Mobile App of the Year" award. The company was also nominated for "New Start-up of the Year."
About Front Flip
Front Flip helps businesses know their customers and engage them through targeted mobile marketing. We make it fun and easy to capture customer data, understand visit behavior and take action with mobile campaigns. Front Flip puts businesses in control of marketing and customer loyalty, enabling them to increase visit frequency, promote products and turn their customers into social brand advocates. For more information on our Customer Engagement Platform, visit frontflip.com or call 855-730-1830.