SEATTLE, WA--(Marketwire - Feb 6, 2013) - Mixpo, the leading cloud-based video marketing platform, is excited to announce that the company has been listed as No. 39 on FORBES' annual ranking of America's Most Promising Companies -- a list of one hundred privately held, high-growth companies with bright futures.
For the Most Promising list, FORBES strove for a holistic gauge of young, privately-held companies, trying to pin down their trajectories by looking at a slew of variables. Over the course of six months FORBES reviewed thousands of applications. The final assessment is based on growth (both in sales and hiring), quality of management team and investors, margins, market size and key partnerships. FORBES turned to CB Insights, a Manhattan-based data research firm that specializes in assessing private companies, to refine the search. Their MOSAIC software scans 45,000 sources to measure a company's health. A new distribution deal, for example, marks a positive signal, while the loss of an executive is a negative. MOSAIC gathers those myriad signals into a final score that FORBES uses as an initial guide in producing the list. After verifying sales numbers, speaking with each company and debating their merits and blemishes, FORBES produces a final ranking.
Mixpo has experienced explosive growth for the past two years. In 2012, Mixpo reported an 80 percent year-over-year revenue increase, and increased employee ranks by 40 percent, while anticipating continued growth in 2013. Mixpo most recently announced that former MSNBC Interactive News president Charlie Tillinghast has joined the board of directors and plans to add 30 percent more employees to meet the growing demand by media companies and brand marketers for their video marketing platform.
"It is an honor to be selected by FORBES as one of the Most Promising Companies in America and included in the 'Nifty 50,'" says CEO of Mixpo Anupam Gupta. "We at Mixpo have outstanding customers and a dedicated and talented team. I'm continually excited for our future."
Mixpo is a cloud-based video marketing and analytics platform. We help media companies efficiently build differentiated cross-screen video ad products that command a premium. We also help brand marketers leverage any form or source of video content to maximize brand impact across screens and gain meaningful performance insights. Mixpo's platform delivers the broadest and deepest array of video engagement reports available so that clients can readily plan and use online video with informed confidence. In 2013, we were selected by FORBES as one of America's Most Promising Companies.
Mixpo, Inc. was founded in 2007 and is headquartered in Seattle with offices in New York, Boston, and Victoria BC.